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Financial companies these days all ask themselves the same question, “How can we effectively reach the right audience, to generate more sales?”  With the help of financial service marketing and its focus on lead generation, financial organizations can reach their target audience with the most advanced and effective marketing services available.

Every financial service company needs the right marketing strategy to generate high-quality leads. Financial services encompass a broad range of businesses that manage money, including credit unions, credit-card companies, accountancy companies, consumer finance companies, stock brokerages, individual managers, banks, private lending companies, and some government-sponsored enterprises. Financial marketers act as a link between financial services providers and business organizations that are in need of specific financial services. Financial service providers adopt digital marketing strategies or obtain the services of a marketing firm in order to obtain high-quality leads. Some of these ingenious ways are mentioned below.

Pay Per Call Marketing Services

By implementing PPC marketing services, financial companies can tap into business owners or individual consumers seeking the help of specific financial services. Financial service marketing can help financial companies generate inbound leads. This kind of marketing is free of risks. It generates inbound calls from proprietors by making inquiries about the financial needs of a business. If you need some inspiration, check out this article by Neil Patel titled “7 Practical Email Messages to Send to Your Targeted PPC Leads”

Business List Targets

Business lists are  beneficial whenever financial services providers look for new leads. E-mails are sent only to those companies that are in actual need of a specific financial service. The targeted business leads, for this kind of marketing strategy, are of high quality and accurate.

Continuous Testing and Refinement

After a certain time period, even the most well crafted e-mails stop getting responses. For proper financial service marketing to be fulfilled, one should keep on testing unique and innovative mail selections to tap into more clients in the finance market. With better e-mails, there are more chances of acquiring optimal leads.

Good Industry Experience

If financial service providers opt for lead generation services, then they should ensure that the latter possess plenty of experience in direct mailing. Only then will a business be certain that the service provider will generate good quality leads.

There should be a set criterion on the basis of which the credibility of procured leads is judged.  A team that is experienced and that has substantial knowledge of the sales cycle can better understand the requirements of business organizations and thus can come up with a lead proposal that suits the budget and the expected return on investment of financial firms.

Tested Mails

Experience in financial service marketing can help financial service providers gather higher-quality leads. Lead generation service providers gain specialization and knowledge that helps them in mastering the technique of generating inbound leads for their clients. They have amazing data mail specialists that guide financial companies through the process of lead generation.

No Cold Calling

Finance companies need to ensure that calls made to the prospective leads by the hired marketing team are not cold calls. Instead, their contact information should be taken in advance in order to target that lead’s specific needs before approaching them. Financial service marketing callers are required to present themselves in such a manner that it seems like a follow-up call instead of a cold call.

Adding Digital Marketing to Traditional Outreach Methods

Different forms of traditional marketing and advertisements, such as telemarketing, broadcasting, print ads, and word of mouth are used and tested by financial service marketing firms. This is why these methods work well for financial service providers and thus help them to attain the correct leads.

Additionally, there are many modern innovative strategies, which are effective for generating leads. As more consumers turn to the internet to research businesses, now’s the time to invest in digital marketing or to increase your spend. Here are the key areas you should be focusing on: 

SEO

Customers won’t be able to find your site unless it’s optimized for search engine results. From the way you use keywords to backlink strategies, SEO encompasses both technical and creative elements to help improve a site’s ranking, drive traffic, and increase awareness. Also keep in mind that your web design and elements like forms need to be mobile friendly..

Blogging

A blog can help connect you to future customers as well as provide fresh content to your site, which will influence your SEO. Moreover, blogging aids in generating high-quality leads to financial companies. On average, long-form blog posts with over 1,000 words generate 9x more leads than short-form posts. Besides providing updates about your company or spotlighting services, you can highlight evergreen topics that are relevant to the industry. Strive to be seen as an industry expert by writing posts that answer frequently asked questions or by crafting guides to complicated issues. 

Social Media Marketing

Whether you choose to target customers on Facebook, LinkedIn, Twitter, or Instagram, it’s important to craft a consistent branding message through text and visuals. When it comes to organic social media, posting on a clearly defined schedule is key. Aim for a mix of content that includes promotional content along with links to educational resources or news relevant to the financial services industry. Once you grow a solid base on social media it may be time to invest in ads on Facebook or Instagram. You’ll be able to deliver these ads to customers that fit certain demographics like age, geographic location, interests, and more. Facebook also allows you to easily measure the effectiveness of your campaigns and to test different visuals and messaging.

Diversifying the Process of Generating Leads

Financial service providers can no longer just rely on call centers and people in the field. They should diversify their business. But, expanding a business at a quick pace can be as equally dangerous as not expanding it at all.

There are a number of ways to generate leads for financial service businesses such as telemarketing, SEO, and paid ads. Once these ways of marketing are sustained by the business, the financial services provider is not going to suffer even if one of the ways don’t work out.

These are some financial service marketing techniques that financial firms should choose to use in order to generate good quality leads for their business. Although some of these options seem simple enough, many times it is better to seek the help of a financial service marketing firm in order to fulfill these and many other tasks available, leading a financial service provider to generate high-quality leads while concentrating on the important parts of their business.

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Oguz Konar
President at | More Posts

As the President of LMS, Oguz is responsible for developing strategies and systems to help clients get massive results and make money.