According to a study conducted by the Microsoft Corporation, the average attention span of a typical human has decreased from 12 seconds in 2000 to just eight seconds today. This means that the average person has an attention span that’s one second less than a goldfish.

While that may seem amusing, it should serve as a wakeup call for anyone in the e-commerce industry because it demonstrates the importance of using marketing to grab someone’s attention quickly. Believe it or not, whether you calculate your return on investment is an indicator of the effectiveness of your marketing strategy. Research has shown that businesses that calculate their return on investment are up to 72 percent more likely to have a successful marketing plan.

Can’t Miss E-Commerce Marketing Podcasts

While we can’t help you calculate your ROI, we can identify some podcasts that provide meaningful information about e-commerce marketing. Here are the leading e-commerce marketing podcasts that you should make it a point not to miss:

eCommerce Marketing Podcast

Robert Kilonzo is the host of the eCommerce Marketing Podcast. This show is dedicated to teaching you about everything related to e-commerce marketing. And when we say everything, we mean everything.

From inbound marketing to paid digital advertising, conversions, email campaigns, optimizing listings and much more, the eCommerce Marketing Podcast covers topics that every online retailer needs to learn about. New episodes of the eCommerce Marketing Podcast are available several times a month so be sure to schedule time to listen in regularly.

Nerd Marketing

Whether you’d label yourself a nerd, jock, Goth head or something else, you’re always welcome to listen in on an episode of Nerd marketing. Hosted by e-commerce legend, Drew Sanocki, Nerd Marketing attempts to answer some of the most pressing questions related to e-commerce marketing. Want to know how you can grow your upstart e-commerce site on a tight budget or what you can do to retain more customers? Tune into Nerd Marketing to find out.

The Ecommerce Influence Podcast

The full name of this podcast is “The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands.” While that’s a mouthful, don’t let its lengthy name be a deterrent to tuning into this show. If you do, you’ll miss out on straightforward conversations with people who’ve mastered e-commerce marketing and branding.

Some of the topics that this podcast covers include capturing leads, shopping cart abandonment, conversion rates, automation and analytics. To learn about these topics and many more, tune into Ecommerce Influence.

eCommerceFuel

A seasoned e-commerce entrepreneur in his own right, Andrew Youderian is the host of eCommerceFuel. Every week, Youderian sits down with the leading experts in e-commerce to discuss topics that can help you grow your online business. The advice these conversations yield is described as both “down to earth” and “actionable.” To learn marketing tips from people who’ve perfected their own e-commerce marketing strategies, listen to eCommerceFuel.

Lion’s Share Marketing Podcast

While the audience for this podcast isn’t limited to e-commerce retailers, the information the show serves up is simply too good for the broadcast to not be included in our list of the top e-commerce marketing podcasts. Hosted by Tyler Sickmeyer and Kyle Weber, the Lion’s Share Marketing Podcast discusses serious issues like marketing strategies and opportunities as well as current events. Equal parts funny and informational, the Lion’s Share Marketing Podcast is worth a listen.

Online Boutiquers Podcast

If you’ve always wanted to have your own online store or you want to take your current e-commerce site to the next level, this podcast can help. The Online Boutiquers Podcast features interviews with e-commerce boutique owners and successful entrepreneurs who discuss relevant topics like website traffic, marketing, and boutiqueing techniques. Join host Akilah Thompkins-Robinson for the next episode of the Online Boutiquers Podcast.

Marketing Secrets Video Podcast

Russel Brunson is the on- and off-screen brains behind the Marketing Secrets Video Podcast. This series attempts to explain how entrepreneurs who follow the rules, refuse venture capital and use their own money can successfully market their goods and services online while remaining profitable. More accurately, this show does more than attempt to explain that, the podcast actually gives you actionable answers. New episodes of the Marketing Secrets Video Podcast are available throughout each month so be sure to tune in often.

Smart Passive Income

By his own admission, Pay Flynn isn’t a millionaire. While that’s the case, Flynn has been supporting his family with a six-figure online, passive income while only working a few hours a week for years. As the host of Smart Passive Income, Flynn shares his business and blogging strategies as well as his incredible marketing tips. From automation to outsourcing, search engine optimization, building trust, social media and much more, you’ll learn about a wide array of marketing topics by listening to Smart Passive Income.

Online Marketing Made Easy

If you’ve ever doubted that online marketing was easy, this podcast will prove that marketing your e-commerce website isn’t as challenging as you think. Hosted by online marketing guru, social media marketing strategist and entrepreneur, Amy Porterfield, Online Marketing Made Easy features insights from e-commerce marketing experts like Russell Brunson, John Lee Dumas, Rick Mulready and Marie Forleo.

Are you wondering how you can increase your email list to thousands or how you can sell more and grow your online store quicker? If so, tune into Online Marketing Made Easy to find out.

Internet Business Mastery

Since 2003, the hosts of this informative podcast have been supporting their families and increasing their personal wealth with their Internet business ventures. Beginning in 2006, Jeremy and Jason have helped people by sharing their tips for success in e-commerce. Whether you’re just starting out or you want to take your current e-commerce site to the next level, Internet Business Mastery will provide actionable marketing tips you can use to be even more successful.

From 7 to 8 Figures

In this podcast, Trevor Chapman provides a short message to prepare you for the day ahead on a daily basis. Digestible, motivational and inspirational, Chapman’s broadcasts are quick and meaningful for any e-commerce retailer. With topics like “Internet Marketers, You’re Doing It All Wrong,” From 7 to 8 Figures unabashedly delivers marketing messages that everyone in e-commerce should pay attention to.

Marketing Over Coffee

What’s better than a cup of coffee in the morning? How about learning about the latest e-commerce marketing techniques and strategies while you enjoy your morning brew? If that appeals to you, join John Wall and Christopher Penn for their weekly broadcast of Marketing Over Coffee. As humorous as it is informative, listening to Marketing Over Coffee is a great way to occupy your mind during your commute.

5 Minute Marketing

Hosted by Brian Moran, a marketing expert and one of the founders of SamCat, this podcast shares the marketing insights Moran picked up as he was growing and managing a multi-million dollar startup in the software industry. Moran’s tips are broken down into five-minute audio clips that are made available each weekday. Listening to 5 Minute Marketing is a great way to pick up actionable tips quickly, freeing up time for you to implement them.

Marketing School

Neil Patel from CrazyEgg and Kissmetrics and Eric Siu from Growth Everywhere and Single Grain are the hosts of Marketing School. Every weekday, these digital marketing experts share lessons in 10-minute audio broadcasts that are worth every second you spend listening to them. Whether you’re just starting out or you’re already managing millions of pageviews, listening to Marketing School can help you achieve your e-commerce goals with sound marketing advice.

Duct Tape Marketing Podcast

John Jantsch has been one of the nation’s top small business marketing experts for years. He’s also the host of the Duct Tape Marketing Podcast. In this show, Jantsch interviews authors, influencers, and e-commerce experts who share their marketing tips, techniques, and resources with eager listeners. New episodes of the Duct Tape Marketing Podcast are made available several times per month.

If you don’t have time to listen to a podcast, you can still get help with your marketing. Take your online business to the next level by working with a top e-commerce marketing agency near you.