Top Digital Marketing Articles of the Week – April 6-10
This week’s roundup includes tips to optimize your social profiles for generating more leads, increase conversions with neuroscience principles, and create an effective content marketing strategy. Learn how to make internal search for websites easy to use with UX Design, and grow your business with email marketing. We’ve covered all of this news and much more, below!
From the UpCity Blog
- Dmitry Bogdanov discusses the top benefits of staff augmentation.
- David Freudenberg explains how to find relevant, high-quality links for your site.
- Tarun Nagar takes a closer look at popular mobile UX design strategies.
- Shana Starr offers six PR tips every startup should employ.
- Mary-Jane Owen highlights considerations for marketing in Canada’s bilingual environment.
Content Marketing
- Follow these tips from Jeff Porter to improve the performance of your content marketing campaigns.
- Becky Zieber highlights the effective types of content that marketers are finding success with.
- Greetje den Holder analyzes the trends that can impact your content marketing strategies going forward.
- Learn how to create an effective content marketing strategy in this post from Angie Tran’s blog.
Conversion Optimization
- Dileep Thekkethil highlights the tried and true CRO practices that have worked well, and those that probably should be avoided.
- Learn how to test your landing pages and increase conversions in this post from Nida Zehra’s blog.
- Ben Robertson discusses neuroscience principles that can help marketers increase conversions.
Email Marketing
- Jasper S emphasizes the need to personalize messages and keep your design simple to boost your email marketing efforts.
- Ariel Lim offers guidance to help marketers grow their businesses with email marketing.
- Learn how to use email to enhance customer relationships from Emil Kristensen’s blog.
Local SEO
- Follow these valuable tips from Craig McBreen to improve your local rankings.
- Irina Weber presents a checklist that can help small business marketers improve the performance of their local SEO campaigns.
Reputation Management
- Kent Campbell discusses the importance of your business having a positive online reputation.
- Learn how to mitigate potential damage to your brand reputation in this post from Bharat Negi’s blog.
Search Engine Optimization
- Amanda Price discusses how SEO marketers can keep up with the competition during the COVID-19 pandemic.
- Roger Montti offers guidance to help marketers aim for top rankings on Google.
- Brodie Clark shows how Google Featured Snippets are changing quickly.
Social Optimization
- Learn how to optimize your social profiles to generate more leads and customers from Christine Zobel’s blog.
- Lounge Lizard’s blog offers guidance to help marketers with social media decisions during lockdowns.
- Kai Eldridge’s blog discusses effective social media post formats.
- Altimese Nichole draws special attention to social media updates for major platforms such as Pinterest, WhatsApp, Instagram, LinkedIn, Facebook, YouTube, and TikTok.
- Marilia Dimitriou highlights the social trends that are dominating the year.
UI/UX Design
- Marina Yalanska lists UX Design practices that help make internal searches on websites both intuitive and easy to use.
Website Design
- Learn how to make your site stand out when you and your competitors are leveraging the same design trends in this post from Suzanne Scacca’s blog.
- Zac Johnson discusses how dark mode, typography, and minimalistic navigation will trend for some time to come.
About the author
Jason is focused on the voice and strategy of UpCity’s written messaging. A former newspaper reporter and editor—and winner of an Illinois Press Association award for sports column writing—Jason has extensive communications experience in a wide variety of interests and industries. He has spearheaded content initiatives in the agency world as well as at major companies such as State Farm and DocuSign. Jason believes in the 3 Cs of written messaging: Be clear. Be concise. Be consistent.
