Top Digital Marketing Articles of the Week – April 20-24
This week’s roundup includes tips to promote your business with social media contests, increase the conversion rate of your landing pages, and rank high in Google’s local listings. Learn how to drive conversions with email marketing and boost your organic traffic using schema markup. We’ve covered all of this and much more below!
From the UpCity Blog
- Aaron Gobidas talks about building a relationship with your local chamber of commerce to help grow your business.
- Jen Stafford provides a guide to citations for healthcare services and their importance for SEO.
- Lauren Hunt explains why managed hosting is the right choice for many businesses.
- Tarek Mohajer offers guidance for selecting and working with a venture capitalist.
- Megan Devine tells us what marketers can learn from Mister Rogers.
- Marton Varo gives insight into using relevant video content at every stage of the sales process.
Content Marketing
- Julia McCoy’s blog presents an overview and discusses the merits of today’s content marketing.
- Stephanie Stahl explores the intrinsic potential of content marketing’s ability to build an audience and nurture leads.
- Learn how B2B organizations can improve the performance of content marketing campaigns from Tanmay Mondal’s blog.
Conversion Optimization
- Eugenie Gommeaux presents an overview of CRO and discusses the primary benefits.
- Learn how to leverage the power of interactive content for generating leads from Corinna Keefe’s blog.
- Anna Averianova emphasizes the need to use high-quality video content to increase your landing page conversion rate.
- Jenn Villa’s blog outlines the best practices to create high converting landing pages.
Email Marketing
- Parul Singh offers guidance for driving more conversions with email marketing.
- Justin Guinn emphasizes the need to create actionable content to improve the performance of your email marketing campaigns.
Local SEO
- Ryan Esco offers valuable tips to help marketers rank high in Google’s local listings.
- Learn how to optimize your content for local SEO from Jeff Porter’s blog.
- Tim Fitzpatrick provides guidance for creating location pages that can improve your local search rankings.
Reputation Management
- Follow these valuable tips from Katherine Bailey to improve the online reputation of your business.
- Learn how to manage the online reputation of your business during the pandemic from William S. Harvey’s blog.
Search Engine Optimization
- Jared Powers highlights the significance of fixing broken links from the standpoint of SEO.
- Learn how to boost your organic traffic using schema markup from Shaik Khaja’s blog.
- GoingClear’s blog examines factors that can negatively impact your site speed and provides solutions for common site speed issues.
- David Waiter lists the most popular features of the Google Search Console.
Social Optimization
- Ruby Rusine offers content ideas that can help marketers boost engagement and generate leads on social media.
- Learn how to promote your business with social media contests from Angela White’s blog.
- Jamie Eubanks discusses the importance of encouraging sharing and engagement with customers on multiple platforms.
UI/UX Design
- Natko Radmilovic outlines the current trends that may influence your UX design strategies.
- Farnaz Hassanpour highlights the difference between UX design and UI design, and discusses how they can be integrated to make the final user interface look its best and function properly.
Website Design
- John Moore Williams highlights trends that can help shape your web design strategy.
- Yuri Musienko discusses popular design techniques, including motion design, chat bots, minimalism, and adaptive design.
About the author
Jason is focused on the voice and strategy of UpCity’s written messaging. A former newspaper reporter and editor—and winner of an Illinois Press Association award for sports column writing—Jason has extensive communications experience in a wide variety of interests and industries. He has spearheaded content initiatives in the agency world as well as at major companies such as State Farm and DocuSign. Jason believes in the 3 Cs of written messaging: Be clear. Be concise. Be consistent.
