Top Digital Marketing Articles of the Week – April 13-17
This week’s roundup includes tips to increase social media engagement, drive more conversions on your website, and create an effective content marketing plan. Learn how to improve your email marketing strategies and boost your rankings in local SERPs. We’ve covered all of this and much more, below!
From the UpCity Blog
- Jaques-Corne Botha provides some helpful information for adjusting your business approach during the global pandemic.
- Stephanie Henty and Scotty Moore discuss their different experiences working in digital marketing.
- Mackenzie Meter emphasizes the importance of staying authentic when your business decides to go green.
- Michael Frederiksen highlights the top mobile app development trends that can set your business apart.
- Andrew David Osborne offers a peek behind the curtain at the creation of promotional videos.
Content Marketing
- Follow these tips from Diona Kidd to create an effective content marketing plan.
- Learn how to generate quality leads with your content marketing from Astha Khandelwal’s blog.
- Ariana Smith emphasizes the need to create a content calendar and use social media to boost your marketing efforts.
- Ann Gynn offers guidance to help marketers create an interim content marketing strategy that can help their business during times of crisis.
Conversion Optimization
- Nick Loggie discusses how strategies such as leveraging cross promotion and using newsletters can generate more leads for your business.
- Jake Baadsgaard highlights how marketers run the risk of losing conversions because of off-page links on landing pages.
- Learn how to improve your website’s call to action approach and drive more conversions from Will Morris’s blog.
Email Marketing
- Alice Bjorkstrand discusses how Facebook ad campaigns, giveaways, and pop-ups can help marketers enhance their email marketing strategies.
- Learn how to efficiently manage your email marketing campaigns during COVID-19 from Michael McNew’s blog.
Local SEO
- George Eblacker presents an overview of local SEO and offers guidance to help marketers drive local traffic to their websites.
- Michael Dimaano offers valuable tips to boost your rankings in local SERPs.
Reputation Management
- Thomas Griffin lists effective tactics that can help marketers build trust and improve their online reputation.
- Learn how to manage the online reputation of your small business from Sydney Wess’s blog.
Search Engine Optimization
- Gregor Schmidt offers SEO copywriting tips for writing content that can rank your business in search engines.
- Nicolas Pagnotta lists the basic principles for creating content for SEO.
- Chris Kirksey lists CRO strategies that can improve SEO.
- Learn how to create quality titles and meta descriptions automatically from Hamlet Batista’s blog.
Social Optimization
- George Mathew offers guidance to help marketers increase social media engagement.
- Learn how to drive sales effectively with social media from Adina Jipa’s blog.
- Yash Chawlani discusses how marketers can leverage social media to increase brand awareness and drive conversions.
- Follow these tips from Anders Hjorth to create a solid social media strategy for your business.
UI/UX Design
- Jaye Hannah examines the differences between UX and UI design.
- Steve Hall discusses current UI trends, including storytelling, 3D graphics, asymmetrical layouts, and unique micro interactions.
Website Design
- Linda Whitt sees solid colors and split-screen layouts trending this year.
- Lars Skjold Iversen takes a look at popular web design elements.
About the author
Jason is focused on the voice and strategy of UpCity’s written messaging. A former newspaper reporter and editor—and winner of an Illinois Press Association award for sports column writing—Jason has extensive communications experience in a wide variety of interests and industries. He has spearheaded content initiatives in the agency world as well as at major companies such as State Farm and DocuSign. Jason believes in the 3 Cs of written messaging: Be clear. Be concise. Be consistent.
