The automotive industry is one that’s fast paced and fueled by growth. Each year, automotive manufactures reveal their latest innovations in design and technology. But there’s a whole other side of the automotive industry, and that’s marketing. No matter what the year brings in terms of design, without a strong marketing strategy dealerships and other automotive businesses can’t thrive in such a highly competitive market. This presents us with the question of how to stay on top as an innovative thinker in the automotive marketing game. The answer to is simple – attend one of the top auto marketing conferences of the year.
To help save you the time and research of digging through all the conferences that are available for industry professionals, we’ve collected five of our favorites for the 2018-2019 season. Get out your calendar because these are the industry events you don’t want to miss.
October 16-18, 2018 in Las Vegas, Nevada
The Digital Dealer Conference and Expo is an industry experience that covers the entire scope of building and growing a digital presence for members of the automotive industry. The automotive market has shifted in recent years, and it’s become more important than ever to embrace digital technologies for individual automotive businesses.
While this conference isn’t focused solely on marketing, there is an incredible selection of marketing and advertising seminars that include topics such as PPC advertising, video marketing, email marketing and more.
October 21-23, 2018 in Las Vegas, Nevada
The Driving Sales Executive Summit is a conference event for dealerships and automotive marketing professionals who are looking for insights that will give them a competitive advantage in the automotive industry. Unlike many other conferences, this one is more about pushing the envelope and moving past existing boundaries to generate massive success. It’s about learning how to approach growth through marketing at all levels rather than just applying a strategy here and there as a remedy to marketing challenges.
This year’s event features prominent industry speakers from Unbounce, Unthinkable Media, Iron Cowboy, and more. Key topics include the implementation of AI technology for the automotive marketing industry, along with brand differentiation and effective decision making. Attending this conference will provide a vision of the future and an incredible chance to network with thought leaders in the industry.
October 23-24, 2018 in Las Vegas, Nevada
The J.D. Power Automotive Marketing Roundtable is described as being one of the largest, innovative events in the world of automotive marketing. A long standing tradition in the industry, this is the 13th year for this conference that brings a unique balance of guest speakers that are both intimate with the industry and those that look on with an outside perspective.
Are your ready to take the automotive marketing industry by storm and ignite your creative, strategic fire? Don’t waste one more minute and sign up to attend today.
November 18-20, 2018 in Palm Springs, Florida
There are many great conferences focused on marketing for the automotive industry, however many of them are missing one core element – helping those in the industry learn how analytics and attribution play into marketing strategies. This conference fills in the gaps and enlightens attendees on how to influence sales and move the needle through a different, more analytical thought process
This conference is great for attendees who are looking to learn more about the analytical standards for tracking customer engagement, from the first moment of contact all the way through to conversion.
May 19-21, 2019 in Napa Valley, California
Who is going to pass up the opportunity to spend a couple days in the beautiful wine country of Napa Valley, California, even if it is for “work”? The annual Digital Marketing Strategies Conference is where thought leaders in the automotive marketing industry meet and share their innovative thought process with conference attendees.
This conference is perfect for anyone who is interested in the brining the automotive industry into the future with new and emerging marketing trends. With prominent speakers, workshops, networking opportunities and awards, the Digital Marketing Strategies Conference covers all the bases. Plus, there’s a nightly wine tasting and an opportunity to tour wine country while you’re there. This isn’t your typical yawn inspiring conference experience.
Automotive Marketing for the Future
This list only taps the surface of the great industry conferences that can help you level up your performance and your career. We know there are so many other amazing opportunities out there. Have you attended a conference that changed how you approached auto marketing? If so, we’d love to hear about it. At UpCity, we’re committed to connecting businesses of all sizes with the marketing professionals to meet their needs. Contact UpCity today to learn more about our network and how you can become a part of it.