Welcome to another installment in the series – Top Five Strategies to Successfully Scale SEO for Small Businesses! Our last article, Process Definition, talked about the important of setting up internal processes around Account Management as well as defining what will be done and how. The next steps of the overall processes are the key elements to now find, close and continue to add many SEO customers with the least amount of effort possible. The next step in our series of tips for implementing SEO strategies for SMB clients is to Grow and Scale, here’s how:
Step 1. Use SEO Insights to Generate Sales and Leads
Educating small business owners and clients on the topic of SEO can be a really challenging. Some small businesses can get stuck in their ways and become overwhelmed with the number of people approaching them about SEO and online marketing. Therefore, it’s extremely important to use SEO tools and insights to “lead with value” and start educating the business owner on what they’re doing right and wrong and how you can help them. By educating them and telling them something they don’t already positions you and your company as the expert that you are and earns the trust of that prospect.
Step 2. Automate SEO Workflow and Increase Efficiency
Once the clients have become convinced that SEO is a winning strategy and you are the right firm to work with, streamlining the process and automating as much as you can is the next step. Using several tools and reports and doing a lot of research to determine what needs to be done for a customer can be take a lot of time. Also, using spreadsheets and additional tools to manage task creation and delegation can lead to missed assignments and inefficiency. It is really important to use software like UpCity’s to manage and streamline all of this.
Step 3. Consolidate SEO and Inbound Marketing Tools in One Solution
To drive traffic to the websites of your SMB clients, no one strategy will cover all your bases. Link building, blogging, a strong presence in social media, onsite optimization and local listing management are all strategies that will need to be integrated to serve your clients best. It’s important to try and find one system that brings all these strategies and related tasks into one system. This will also allow you to streamline task delegation and not have your team working across multiple tools to get everything done.
Step 4. Effective and Efficient Reporting
Tracking traffic, search engine rankings, local listings, task completion and several other aspects are essential to ensuring long-term success of an SEO campaign. Again, having this data in multiple systems dramatically increases the time your team is pulling and manipulating data and something no SMB focused agency can afford. It’s really important to leverage software to do all of this data aggregation and presentation saving your team hours and hours of time will providing great looking deliverables to your customers.
Leveraging the right technology cannot only greatly improve your ability to close business but can also dramatically scale your operations!
Want to know more about how to better manage SEO and Inbound Marketing tasks more effectively? Stay tuned for the next article in the series, Task Execution!