Editor’s Note: This blog post originally appeared on April 30, 2013. It has been updated to reflect offering changes, as well as newly available tools and solutions.
The modern workplace isn’t what it used to be. The old nine-to-five has gone the way of the three-martini lunch. Keeping up with the changes now means working longer hours, and being connected at times and in ways we could scarcely have imagined just a few short years ago. If your business, like many others, relies on the web to stay relevant and vital, knowing your site performance is an absolute must.
The apps below are designed to put all the power of Google Analytics and the KPIs delivered by other leading platforms in the palm of your hand. They give you real-time data you can use to improve site performance, tweak your site content, and optimize everything from your marketing spend to your split testing.
HitChecker: This is analytics taken to another level. In addition to the expected Google compatibility, HitChecker is built to work natively with a variety of other platforms, including WordPress, Joomla, Drupal, and Magento. Unlike most apps on this list, prices range widely (the app complements the HitChecker service); however, it’s also geared toward users who are new to analytics.
HootSuite: Best known for their social media dashboard, HootSuite also has an app with some powerful reporting capabilities. While we suggest using it in tandem with another analytics app, it’s great for getting a handle on the results generated by your social marketing efforts.
Analytics for Instagram: If Instagram is part of your marketing efforts, Analytics for Instagram is a free app that puts hourly updates on traffic, posts, updates, likes, and more, helping you understand what is — or isn’t — serving your business.
Adobe Analytics: Best known for their professional-grade creativity software like PhotoShop and Lightroom, Adobe also has a significant presence in analytics. Formerly known as SiteCatalyst, Adobe Analytics provides multiple tiers of analytics, some of which use machine learning to better optimize your experience.
Squarespace Analytics: With many small businesses using Squarespace sites, the Squarespace Analytics app can be a good way for users to get their feet wet in terms of tracking their stats. Not as detailed as the data provided by Google Apps and some other providers, this should be seen as a snapshot rather than a detailed portrait.
Heap Analytics: Billing itself as “event-based analytics,” Heap Analytics provides a nearly ridiculous level of detail. Sales funnels, customer value (down to individual customers), site traffic based on taps, clicks, and swipes, and robust analysis that takes the long-term view are all available within the app.
Pocket Analytics: If you obsess over data, it’s likely you’re checking metrics and KPIs from multiple sources. The advantage of Pocket Analytics is that it acts as a dashboard that centralizes data feeds from each of those sources so you can get a bird’s-eye view of your stats without hopping between applications.
Mixpanel: One of the things we like best about Mixpanel is that it doesn’t just provide excellent web-based analytics. With more and more businesses developing their own apps, Mixpanel has the ability to provide deep analytics on app activity, giving you valuable insights that drive traffic, activity, and conversions.
Webtrekk: With an easy-to-implement SDK, Webtrekk tracks your mobile app data with the same facility as it tracks mobile and desktop web traffic. You get in-depth information on ad performance and campaign attribution, as well as the ability to send personalized messages to your users.
Pingdom: Your site can be gorgeous, with amazing copy, the perfect product mix, and graphics that hammer home your message. If your site isn’t up and running, all of that goes for naught. Pingdom lets you monitor site uptime, load time, transactions, and performance data in real time. The app requires a subscription to the company’s services; a fourteen-day trial is available.
Analytics Pro 3: Compatible with devices running iOS 8.0 and later, Analytics Pro 2 features a clean interface and presents your Google Analytics data in a way that’s easy to grasp at a glance. Multiple languages are supported in-app.
Einstein Analytics: Formerly called Wave Analytics, this is the proprietary analytics suite for SalesForce. While it’s not technically part of what you’d customarily think of as web analytics, it’s important for sales managers, marketing directors, and other stakeholders in the sales side of the business to be able to spot and capitalize on trends. Einstein Analytics lets you do that from nearly anywhere.
Piwik: With a unique open architecture and a miles-long list of features, Piwik is the go-to analytics option for a number of SMBs and household-name enterprises alike. There’s a high degree of customization, and some features are probably better used on a desktop or laptop version of the platform. However, once setup is complete, the mobile app delivers plenty of insight to the device of your choosing.
Facebook Analytics: Your customers are on Facebook, and if you’re even remotely social media savvy (or simply business-savvy in general), you and your business are there as well. Facebook Analytics helps you understand user demographics and behavior so you can microtarget your efforts for better results.
Apple App Analytics: If you’re reading this on your iPhone or iPad, browsing this list for iPhone apps, or trying to get the most out of the apps you’ve already developed, why not go straight to the source? Apple’s App Analytics help you measure marketing, user engagement, and a number of other useful metrics. Because of Apple’s “walled garden” approach, many of the data points you find here won’t be available elsewhere.
Flurry Apps: Yahoo stubbornly soldiers on, and offers an SDK-based tracking app that helps its users track user sessions, events, and error logging (among other metrics). You can also set up reporting across groups, segments, and using other criteria, making this a surprisingly powerful tool.
Amazon Mobile Analytics: While they’re best-known for their online store, Amazon Web Services (AWS) is one of their fastest-growing business units. It accounts for web hosting, cloud services, and much more. Their mobile analytics gather several key data points, which can be further analyzed via Amazon S3 and Amazon Redshift.
Countly: If you want power in real time, this is where you’ll find it. Countly offers granular reporting on more than 90 metrics straight off the rack. Intended for enterprise businesses, it gives your business full lifecycle analysis of each customer.
Chartbeat: Geared toward publishers and content-heavy businesses, Chartbeat is designed for audience loyalty, but also puts strong analytical tools in the hands of writers, editors, and content creators.
Woopra: With products like Trello and Basecamp helping businesses collaborate, it was only a matter of time before an analytics product would leverage sharing among teams. Woopra is that product, and it scales from startups and small businesses all the way up to enterprise-level business.
FoxMetrics: Your business likely intersects with a number of technology providers, and FoxMetrics understands that. Their service provides integrations with a number of key partners, including BigCommerce, Shopify, MailChimp, Magento, Marketo, and Volusion. Just as important, it’s an easy service to customize to your business’s needs.
Firebase Analytics: Firebase is Google’s proprietary platform for app development, offering multiple applications that can work either together or separately. Firebase Analytics offers app developers the ability to understand app performance, and offers integrations both within and outside the Google ecosystem.
Google Analytics: If you’re concerned with your Google Analytics — which, after all, is the gold standard of web analytics — what better place to start than with the company’s own app? It’s free, and works on both iPad and iPhone. More to the point, it’s powerful, intuitive, and easy to use.
24 – 25. Google Ads: While you’re tracking site performance, you’ll also want to keep tabs on your ad spend. With many businesses using Google AdWords and Google AdSense, those apps can be a godsend when it comes to getting the most out of your money. They’re an ideal complement to the Google Analytics app.
Not everyone needs, or wants, to be connected to their site (and their job) 24/7. But for those who do — or who find it vital even for a short time when a new campaign or product launches— apps like these can help you stay in touch with your stats and on top of your business.
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