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This week’s roundup, includes tips to make your Mobile website user friendly, help local businesses maximize their SEO potential, and automate Content Marketing.

Learn how to make your Social Media strategy more effective, and create an engaging Email design. We’ve covered all of this news and, much more, below!

Content Marketing:

  • Michael Brenner offers useful tips for automating Content Marketing to save time and money.
  • Learn how to measure the efficacy of your Content Marketing efforts from Sean Campbell’s blog.
  • Armando Roggio offers guidance to help eCommerce businesses enhance their Content Marketing efforts.
  • Jennifer Zottola highlights how incorporating articles, case studies, webinars and infographics can make your Content truly effective.
  • Jarin Eisenberg discusses how Content Marketing strategies such as educating consumers using social media and building a fan base can help any industry.

Conversion Optimization:

  • Souvik Banerjee highlights techniques such as writing compelling content and enhancing web pages from an SEO standpoint, can improve Conversions from landing pages.
  • Neeraj Agarwal presents ways to generate leads using your website and social media.
  • Karen Taylor presents CRO best practices for lead generation CTAs, pay-per-click ads, landing pages and thank you pages.
  • Amy Tulley emphasizes the need to clarify calls to action and understand user motivation, to increase Conversions for your website.

Email Marketing:

  • Kevin K presents visual Email Marketing tips to increase conversions.
  • Learn how to write Email Marketing copy that converts from Sharon Hurley Hall’s blog.
  • Nora Allen highlights how techniques such as using a clear CTA, making Emails responsive and using high quality imagery can improve the performance of your Email Marketing campaigns.
  • David Saunders offers guidance to create an engaging Email design.
  • Jaspal Singh highlights the mistakes that must be avoided to improve the performance of your Email Marketing campaigns.

Reputation Management:

  • Ashley Rios highlights the best practices that help maintain a positive Online Reputation and make prospective customers love your brand.

Mobile Optimization:

  • Learn how to make your Mobile website user friendly from Anurag Gupta’s blog.
  • Emma Miller highlights how influencer marketing and user generated content are impacting the field of Mobile Marketing in the year 2017.

Search Engine Optimization:

  • Learn how techniques such as creating dedicated long form Content, changing URL structure and reducing site load time can improve your SEO rankings from Amy Aitman’s blog.
  • Follow the valuable SEO tips from Anna Gargioni to improve your site for Google mobile indexing.
  • Dave Orecchio discusses how SEO strategies such as increasing your page load speed and choosing the right keywords for images, can boost traffic and generate high quality leads.
  • Udit Goenka presents white hat SEO tips and tricks to help marketers enhance their SEO efforts.
  • Tim Canter highlights how techniques such as creating location based pages, targeting local SERPs and using social media regularly can help local businesses maximize their SEO potential.

Social Optimization:

  • Learn how to use blog posts for creating Social Media content at every stage of your marketing funnel, from Cas McCullough’s blog.
  • Maggie Munley discusses how providing some incentive and creating the content your audience wants to see, can make your Social Media strategy more effective.
  • Hamish FitzHenry presents ways to improve your link building reach using Social Media.

From the UpCity Blog:

This week, Chris Andujar from TinyFrog Technologies explains the importance of strong website security, and the impact it can have on organic search performance and search marketing in general.

Growth Marketing Manager at |

Andrew has serviced SEO clients across a variety of industries including large-scale e-commerce, retail, home services, and more. As Growth Marketing Manager for UpCity, he works every day to improve our Marketplace experience for agencies and business owners alike.