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This week’s roundup includes tips to create a strategy for cold Email Marketing, use Online Reputation Management as a marketing strategy, and increase Conversions using surveys and structured testing.

Learn how to optimize your Content promotion strategy in the age of bots, and increase sales using Social Media. We’ve covered all of this news and, much more, below!

Content Marketing:

  • Miranda Booher offers helpful tips to create a winning Content Marketing strategy that can convert visitors into potential customers.
  • Robert Morris emphasizes the need for marketers to have a system set up for the creation of Content and a desire for testing and experimentation.
  • Dominik Große Holtforth’s blog presents a checklist to create unique and successful Content using the right strategies.
  • Learn how to optimize your Content promotion strategy in the age of bots from Brian Marsh’s blog.

Conversion Optimization:

  • Learn how surveys and structured testing can improve Conversions from Depesh Mandalia’s blog.
  • Sandeep Kuvvarapu highlights the need to choose an appropriate background color and keep the messaging concise on landing pages to improve the Conversion rate.
  • Pam Neely offers succinct tips for improve the traffic to landing pages and increase Conversions.

Email Marketing:

  • Razzy offers useful tips to improve Email open rates.
  • Learn how to develop a marketing strategy for Email appending from Sara Diaz’s blog.
  • Mark Davis’s blog offers guidance to create a strategy for cold Email Marketing.
  • Moss Clement’s blog highlights how techniques such as using a compelling subject line, improving the preheader and personalizing messages can improve your Email open rates.
  • Follow the tips from Jon Bingham to improve your Email Marketing campaigns.

Local Optimization:

  • H. Sagar emphasizes the need to create specific content, optimize websites for mobile devices and include information in the Google My Business page to rank high in Local Search.

Mobile Optimization:

  • Scott Blanton offers guidance to optimize your site from a Mobile standpoint.
  • Ron Callari highlights the importance of Mobile Marketing strategies such as developing a Mobile app and creating informative videos.
  • Learn how to improve your Mobile website for improving web performance from Victoria Williams’s blog.

Reputation Management:

  • Mary Arnold’s blog presents ways to use Online Reputation Management as a marketing strategy.

Search Engine Optimization:

  • Learn how techniques such as attracting visitors with valuable content and reducing the page loading speed can improve SEO rankings from Tim Asimos’s blog.
  • Kali Hawlk draws special attention to the basics of website optimization, that can make the website show up in Search Engines.
  • Patrick Panuncillon highlights how SEO can benefit small businesses in a cost-efficient manner and helps them to gain the trust of people.

Social Optimization:

  • Follow the valuable tips from James to achieve success with Social Media Marketing.
  • Susan Mennella highlights how marketers can make use of hashtags, infographics and contests to enhance their Social Media Marketing efforts.
  • Learn how Social Media Marketing can improve brand awareness and improve your website’s SEO from Kristen Linero’s blog.
  • Virginia Van Kampen’s blog presents effective ways to increase sales using Social Media.
  • Jason Howard outlines strategies such as promoting your campaign across all channels and evaluating the progress, to enhance the performance of your Social Media campaigns.
Growth Marketing Manager at |

Andrew has serviced SEO clients across a variety of industries including large-scale e-commerce, retail, home services, and more. As Growth Marketing Manager for UpCity, he works every day to improve our Marketplace experience for agencies and business owners alike.