Rumors of a Panda update, a new Facebook feature that could drastically change how users interact with their newsfeeds, and plenty of helpful infographics this week give digital marketers a lot of food for thought.
And if you read through the rest of our roundup this week, you’ll find some great insight on locating the right influencers, principals for ensuring conversion success in eCommerce, and strategies for customer segmentation with email marketing. Check ‘em out below!
- Have you felt like your social media strategy is missing something? Head over to Ashley Taylor Anderson’s post on the Ceros blog to find out how to pinpoint what you’re lacking and fill the gap.
- What metrics should you pay the most attention to when analyzing Twitter campaigns? Brian Honigman has three core metrics to explore when auditing your Tweets’ success.
- Amy Elderkin’s post this week at the Hootsuite blog is a great read on the do’s and don’ts of connecting to your social audiences using humor.
- Through the power of social selling, ecommerce sites can drive traffic (and sales!) through social properties. At Adonis Media, Emma Bruce reviews some key metrics, the platforms that can influence them, and how smart marketers can optimize for social conversions.
- On the Hubspot blog this week you’ll find Barry Feldman’s very detailed, very thorough infographic illustrating 30 social media tactics that will get results.
- The effect of even a single negative Yelp review can have serious implications for an online business. At Search Engine Journal, Jean Dion walks you through the steps you’ll need to follow to effectively (and appropriately) respond to a bad Yelp review.
- No optimization plan should overlook user experience, and when you’re on mobile user interaction is more crucial than ever. Deepa Ranganathan has 2015’s top ten UX and UI trends to keep in mind for mobile app design at the Semaphore Software blog this week.
- What are micro-moments, and how can marketers capitalized on them? At Silverbean, Tom Etherington discusses the tiny, uncountable daily interactions consumers have with mobile content, and how marketers can harness them to put their content in front of the right audience at the right time.
- How confident are you in your mobile metrics knowledge? If you’ve ever marketed an app before, then you know that app analytics are a little different from web analytics. This “Mobile Metrics 101” presentation from Localytics is a great place to pick up or review some app analytics knowledge.
- We know that reviews are important, but it can be difficult sometimes to measure their impact on other areas of digital marketing. At Business 2 Community, Al Gomez takes a closer look at how online reviews can support local SEO.
Search Engine Optimization
- There’s been some chatter lately about the potential for another Panda update, but no one’s been able to confirm the timing. An important reminder this week comes from Barry Schwartz at Search Engine Roundtable: don’t change or update your website for individual updates; rather, focus on best practices and great user experience.
- Bill Slawski has another look at an interesting Google patent this week, this time focusing on the rich content results Google may serve up for queries in the form of a specific question.
- As Google continues to focus on user experience and content quality in its search results, marketers must learn how UX and SEO can work together to provide the best results for both clients and users. At ITProPortal, Daniel Weisbeck has some great advice for learning how to tackle site optimization from both perspectives.
- What’s the optimal length for a blog post? What do humans like, and what do search engines like? Julie Neidlinger has an in-depth look at this question this week at the CoSchedule Blog.
- Digital marketers talk a lot about influencers, but do you know how to locate the people who will actually help build visibility for your content? There’s no point in targeting people in the industry who don’t have the following that matches your audience, so if you really want your content’s reach “amplified”, you have to choose carefully. At Buzzsumo, Steve Rayson has some great pointers on how to find the influencers who will be “content amplifiers”.
- Facebook recently revealed the new “See First” feature, which allows users to tell Facebook which friends’ posts they want at the top of their feeds. What implications does this new feature have for content marketers? Mike O’Brien takes a closer look at ClickZ.
- The more barriers there are to convert, the less likely that your users will do it. Keep user interactions natural and obstacle-free to improve your chances users will convert. Dan Brotzel has six ways to use content to do just that at Econsultancy.
- Mary Green’s presentation on the 89 “power words” that can help fuel conversions in copy is a great place to stop by if you’ve got a deadline and are lacking inspiration.
- How can you make your content as shareable as possible? At the WiseStamp blog, Andrea Libunao has eight tips for quickly and easily tweaking the design of your content for improved engagement.
- No one could argue against Amazon’s dominance in the ecommerce realm. The online retail giant has accomplished some amazing things since its inception, and there are lessons to be learned from its success. At the Commerce Sciences blog, Omri Yacubovich has four “principles for ecommerce conversion success” that all marketers working in ecommerce should read.
- To nudge your users toward conversion, you have to think like them. Spend some time looking at your site from their perspective, considering their needs and goals. At Pagewiz this week, Giles Thomas discusses a case study on optimizing landing pages for user behavior and habits.
- Conversion optimizers and designers have two very different approaches to the same goal: make something that attracts users and compels them to action. They have to work together, though, to achieve that goal. At Marketing Land, Jeremy Smith has three design best practices that both should (and can!) agree on.
- Referral emails can be a great way to grow your email list. To get the most out of any contact with your list, you’ll need to craft messages that appeal both in terms of content and structure. Tony Mariotti has put together a great post at the Friendbuy blog this week examining the strengths of different referral email templates that’s definitely worth a read.
- It’s a necessary part of email marketing: offering users the ability to unsubscribe. No one likes to lose contacts, but there are some creative ways to make users happy and maintain the relationship. (For example, ever consider giving users the option of a 30-day break from emails?) At Mailjet, Denise Chan has some great ideas for building creative unsubscribe pages.
- Segmentation is the key to delivering content tailored to your recipients. Instead of sending everyone the same generic content engineered to mass-appeal, segmentation and personalization offer marketers ways to pinpoint personas, though this can be tricky to scale. At customer.io, Janet Choi has 33 ways to scale personalized email marketing.