Top 25 Inbound Marketing Articles Of The Week: July 10th, 2015With new FTC regulations for hashtagging and running social media promotions, plenty of buzz about Google’s Knowledge Vault project, and the Right to be Forgotten spreading to Russia, there’s plenty for inbound marketers to stay on top of this week. At UpCity, we’ve got the scoop as usual.


Social Optimization

  • Simply running Facebook ads isn’t enough; the copy needs to give users a compelling reason to click. Employing user-generated content is one way you can leverage the psychological phenomenon of social proof. At the Kissmetrics blog, Dan McGaw tells you how.
  • Social media managers must be in multiple places at the same time, and accomplish a myriad of small tasks every day. How do you stay on top of it all? Check out the Complete Checklist for Social Media Managers at Adweek’s Socialtimes blog this week.
  • New FTC standards for hashtag usage have important implications for social media promotions. Take a look at Melissa Summers’ post describing the rules for disclosure and hashtags at HelloWorld.
  • Bluetooth beacons, Facebook, and you: how will the technology change how marketers approach Facebook ads? Wojtek Szywalksi has a very in-depth analysis up at the PressPad App blog that pulls it all together in the context of mobile.


Search Engine Optimization

  • If you’re trying to freshen up your link building strategy, then Jon Cooper’s how-to for incorporating influencers in link prospecting is a must-read this week.
  • URLs may look different in Google search results over time. Barry Schwartz at SEO Round Table discussed the trend of URLS with parameters being indexed and ranked in search, and then being shortened in SERPs later on.
  • Any SEO or marketer that’s managed the transition from HTTP to HTTPS can identify with the loss of referrer data that ensues. At the Moz blog, Cyrus Shephard has a pretty simple solution involving the often-forgotten referrer meta tag.
  • If selling apps is a goal of your company or your clients, then Emily Grossman’s post discussing Apple search and app content optimization is a great place to pick up some tips and inspiration this week at Search Engine Land.
  • Many SEOs start off keyword research in the same places. It’s hard to break a habit, especially if that habit is actually an effective SEO tool. But Rafi Chowdhury has five ways for you to mix up your keyword research process a bit and help you find effective keywords you may not have thought to look for.


Mobile Optimization

  • In an increasingly mobile world, all aspects of digital marketing must adapt to reach consumers in new ways. Wez Maynard has some great tips for optimizing your email campaigns for mobile at the Vertical Leap blog.
  • If you’re not optimizing landing pages for mobile traffic, then you could be missing out on major potential increases in conversion rate. At the Hubspot blog, Lauren Pedigo discusses new data illustrating mobile landing page optimization success.
  • Nidhi Shah has five tips for increasing user engagement in apps with email marketing at the Arkenea blog this week.


Conversion Optimization

  • Onsite search is one place where marketers may miss an important optimization opportunity. Giles Thomas at SpeckyBoy Design Magazine wrote up a detailed list of user experience aspects to incorporate into your website’s search function to earn more conversions.
  • Sometimes it helps to turn to science to give conversion rates a little nudge. Christopher Lester covered three easy ways to use brain science to appeal to users and earn more conversions this week at the Marketing Profs blog.
  • Conversion optimization is all about testing, tweaking, and tinkering. Graham Charlton has 12 small (but important!) UX elements to explore and test to improve user experience and promote conversion at Econsultancy.


Email Marketing

  • Cold emails can be a very effective marketing tool, but only if the message is right. For nine ways to make your cold email copy more effective, head over to Bernie Reeder’s post at the Yesware blog.
  • We’ve linked to resources discussing mobile optimizations for landing pages and email already, but here’s another to keep in mind for your email marketing: responsive email design. Learn more by reading Kathryn Aragon’s post at The Daily Egg.


Local Optimization

  • How can you use Google Maps to give users (and potential customers) a more personalized, geo-friendly experience across your owned and earned media? At Venn Digital, Mike Upjohn has some great suggestions for leveraging the Google API to create top-notch user experiences.
  • Are local landing pages a part of your local SEO strategy? This week the Synup blog has 20 actionable pointers for optimizing your local landing pages.


Content Marketing

  • Not everyone can get it right the first time; in fact, a good portion of digital marketing is trying things out and learning from what doesn’t work. There are some mistakes, though, that can be hard to identify and fix, and when these scenarios arise in content marketing, Lindsey Gusenburg’s pointers for how to identify and solve the problem at the friendbuy blog will come in handy.
  • If there’s someone in your life who needs a little more convincing to be sold on content marketing, Pavel Aramyan’s post comparing the ROI of content marketing to the COI (cost of inaction) should definitely be on your reading list.
  • We know that GIFs foster great engagement on the web. Everyone loves a good GIF. But not everyone knows how to properly use them to make their content more engaging and bump up CTR. Orlee Gillis has the scoop at the Imonomy blog.
  • How can you promote interactions with your content? At the Ceros blog, John Gelberg covered 13 things that highly interactive content must have.


Reputation Management

  • If your business doesn’t have a plan in place for dealing with a PR crisis, now is the time to put something together. The Crisis Playbook at Pressfriendly is a great place to start, offering various plans for action based on a few common scenarios.
  • It can be difficult to calculate the real impact of a bad reputation for a company. After all, your business’s reputation obviously affects your ability to sell, but it’s not something that’s easily tracked. At Information Age, Ben Rossi analyzes the true cost of a bad reputation and negative reviews


Director of Services at UpCity

As Director of Services & Customer Success at UpCity, Jack has led SEO and Social Media campaigns at both the local and national level. He understands the importance of a balanced, data-driven inbound marketing strategy and enjoys witnessing the benefits of this approach for clients. Outside of work, Jack can be found sipping good coffee, riding his bike, or testing out ways to do both at the same time.