Each week, we scour the web to uncover valuable articles and blog posts for our readers on the topics of inbound marketing, local optimization, search optimization, social media, and much more.

We hope everyone is enjoying the news for this week! Things are going wonderfully, especially in the mobile and advertising landscapes. Check out some of the latest stories:

Here are the top 25 inbound marketing articles of the week. Enjoy!

Search Optimization

In order to build more traffic from Google you have to have an idea of how search engines work. Brian Duffy offers free materials to show you how in this post.

How exactly can your website profit from Google penalties? Glen Allsopp writes up this detailed post showing how most of the fairly well-known sites gets search traffic.

Here are the best ways to get editorial mentions as an SEO with Ken McGaffin.

Improve the SEO and growth capabilities of your blog with these 21 plugins for WordPress, compiled by Brent Halliburton.

Social Optimization

Determine how to evaluate your social media content with this post by Kevan Lee!

Movies have always utilized social media efforts to build buzz around their impending releases. This article by Hannah Atkins shows you how some of the best films to come out in recent memory used social media.

Learn about three of the top social media tools and their value adds from Jim Belosic.

Are you looking to get more social shares on your content? Look at implications from some of the most socially shared content on the web with Kelsey Libert.

Local Optimization

Don’t fret over SEO problems; everyone has them. Ashwin puts together the most common SEO problems and how to fix them.

To get strong local citations, you have to stand out from your competitors. Luis Galarza publishes 12 strategies for robust local citations.

While other countries may have local SEO strategies specific to them, there are many lessons you can learn from their practices. Dennis Seymour shares 12 you should experiment with.

Email Marketing

Here’s a list of 99 email marketing resources from the folks at Omnisend.

Email communication can be a powerful engagement strategy. Sam Green walks us through the significant parts of this strategy in a post.

Your prospects aren’t always going to respond well to your emails. Here are examples of scripts that encourage them to reopen the lines of communication by Bryan Kreuzberger.

Here are some suggestions for welcome email content from Andrew Gale.

Mobile Optimization

Get the social media key to marketing success in this post by Nathan Eddy!

What encompasses the concept of mobile marketing? Andalusia Media Group gives us a high-level definition of key points.

It’s no surprise to anyone that mobile ad engagement is climbing to even higher levels with consumers, Richard Towey informs us with the full story.

Content Marketing

Choosing between blog topics is often a challenge. Matt Simpson simplifies the process in this blog post.

If you’re looking for more trust generated by your content, you might want to take the “brand” out of your branded content. Carlijn Postma has the full article on this perspective.

You always want to strive to deliver the highest quality of content for your readers. Richardo Bueno lists 10 books that we should read as content marketers.

Ross Simmonds writes a post on remarkable content.

Conversion Optimization

The visuals in your website do make a difference in conversions. Craig Morrison demonstrates how you can optimize your website.

Ari Well posts four tips to increase your website conversions.

There are also several ways you can increase your conversion rates through content. Tomer Harel shares five tips to get started.

Drive conversions to your site with social proof with Jeremy Page (these tips alone do you a world of good!).

The list above includes some of the most interesting articles we caught in our streams this week. If you want to share other great inbound marketing news, please let us know below in the comments.

We really hope you’ve enjoyed this week’s posts. We always try to provide some of the best content out there on the web. Keep us posted if there’s anything you want to read more of on the blog!