Each week, we scour the web to uncover valuable articles and blog posts for our readers on the topics of inbound marketing, local optimization, search optimization, social media, and much more.

Happy Halloween from us at UpCity! While you’re munching on candy and preparing for trick-or-treating, have a seat with us and delve into the depths of the inbound marketing world this week!

Have a look at some of our top 25 inbound marketing articles of the week, right here on the Daily Tips Blog.

Enjoy the read:

Search Optimization

SEO or PPC? Which is better for the level of results business owners want to achieve? Johnny Pennington reveals the answer in a post.

Not every SEO strategy will work out. Even the best of inbound marketers run into problems. Chuck McMahon shares his story of SE0 misfortune.

Search optimization can sometimes be a confusing topic. With this confusion around SEO comes myths that pervade the industry. Becky Neems presents five of these myths you can use to your advantage.

Having trouble search optimizing your product page? Alicia Doiron presents the ultimate guide to setting up your ecommerce product page for search!

Social Optimization

There’s more to social media than getting a few shares. Measure the deeper implications of the engagement your social updates receive. Gerry Morgan shares an interesting perspective on social engagement for business results.

How much time and money are you going to spend on social media in the coming year? Ben Harper details the importance of budgeting for social in this smart article.

Despite our support of authenticity, it’s better if you practice social media etiquette with your interactions with your followers. Jennifer Landry posts a great infographic to aid you in minding your manners online.

Do social signals drive search ranking results? Let’s take a look at the data presented by Eric Enge.

Local Optimization

The local ranking factors you try to hit today aren’t the same as they were years before. Learn how they’ve changed in this highly detailed post by Myles Anderson.

Local information contributes a great deal in terms of shoppers’ marketing and purchasing decisions. Read this research analysis by the Google team to understand how digital connects local.

Remember that your local customers aren’t always going to be YOUR local customers. There are other local businesses competing for their attention. Nicole Fallon fills us in on five local marketing tactics to keep your customers YOURS.

Although this article is mobile-focused, here are some statistics that local business owners should know about. Tiffany Monhollon has the full list of stats.

Email Marketing

How much do you pay attention to your email marketing metrics? Don’t worry: you should only be looking at two. Jeanne Jennings shares these metrics in a helpful article.

Stuart Walker wants to help you improve your email list and traffic with content hacks included in his post.

You can never run out of email marketing tools! Jared Flamm lists 13 of the most brilliant email marketing tools you can use today.

Content Marketing

If you’re lacking in clicks and shares, check out this guide by Steven J. Wilson to getting more of each!

There have been some incredible content marketing posts this past year. As we get closer to the new year, let’s look back at some top posts picked out by Lee Odden.

List posts are the bread and butter for content marketers. Kunle Campbell elaborates on three types of lists that bring you more traffic.

Will paid advertising work for marketing your content? Michele Linn writes her perspective and those for her colleagues in a top post.

Mobile Optimization

Optimize your mobile pages to drive phone leads by reading this post by Tommy Walker!

View how mobile usage has influenced the world with Christopher Mills.

Learn how mobile marketing has become the final push to reach customers by Brett Relander.

Conversion Optimization

When it comes to conversion, onboarding matters. Learn how the company, Ghost, increased their conversion by 1,000% (you read that right). John O’ Nolan lays out the onboarding process in a terrific post.

Test the power of your conversion pages with these three principles listed by Jeremy Smith.

Looking for extra conversion rate hacks? Carly Stec gives us four of those hacks to improve your conversions.

Reputation Management

Managing your reputation is important for your company. Elizabeth Baier demonstrates how it affects your bottom line.

The list above includes some of the most interesting articles we caught in our streams this week. If you want to share other great inbound marketing news, please let us know below in the comments.

We really hope you’ve enjoyed this week’s posts. We always try to provide some of the best content out there on the web. Keep us posted if there’s anything you want to read more of on the blog!