Each week, we scour the web to uncover valuable articles and blog posts for our readers on the topics of inbound marketing, local optimization, search optimization, social media, and much more.

It’s that time of the week folks! Get your fix from the top 25 inbound marketing we’ve picked in our streams this week. There are a lot of interesting developments and we can’t wait for you to read them.

Let’s jump right in!

Search Optimization

Make no mistake, SEO is important to your website traffic goals. But often times it is referred to as an afterthought in the marketing strategy for non-SEO marketers. Miles Rossow makes the case for why SEO should be treated equally.

The official SEO guide for content marketers is here, as presented by Yael Kochman in a carefully selected roundup of articles.

Your search query data can stand to go a lot deeper than it already does. Creating layers from within Google Analytics enables you to make more accurate insights. Check out this post by Prashant Puri.

It’s no surprise that Google’s periodic search engine updates disrupt our search strategy. Bartosz Goralewicz walks us through in a post about how he discovered a disturbance in his search traffic.

Social Optimization

It’s difficult to imagine, but you can have thousands of leads a month just by optimizing your social media game plan. James Smith shows us how to generate leads from an unlikely source: Pinterest.

Twitter followers seem to be arbitrary these days, especially when any user can generate random followers so quickly. However, there is a more legitimate way to get more followers on the fly! Andy Crestodina shares a fool-proof plan to generate more following engagement.

There isn’t just one way to use social media technology. Experiment with different strategies and gauge the results. Kevan Lee posts 10 strategies you can test today.

Apparently Social Media Marketing World 2014 was a smash-hit! The AgoraPulse team was in attendance and Nicholas Grizzell is here to share the five top things they learned.

Local Optimization

Local businesses have a new home on Facebook! Greg Sterling reports on Facebook’s new Places Directory in a post.

Local SEO has changed a lot this past year. The fundamentals you need to remain locally relevant remain truer now more than ever! Greg Gifford offers simple tips to set the proper stage for your business in 2015!

Mobile continues to be an important part of Local Search. Bernadette Coleman makes the case for the platform’s relevance to local with useful statistics and mobile tips.

Email Marketing

You want your emails to get opened, don’t you? Test out different subject lines and measure their effectiveness. Kelsey Libert teaches us how to write subject lines that drive open rates.

Believe it or not, email definitely matters. It’s just that a lot of people don’t use it correctly or efficiently enough. Henneke gives us the low down on writing persuasive emails.

Email is still extremely relevant today. All you have to do is perfect your email template. BB Direct shares an infographic on the anatomy of the perfect email.

Content Marketing

Here are eight success stories on visual content marketing by Jit Salunke.

There’s a lot you can learn from sites that thrive on users generating high quality content for other readers. Danielle Geva divulges these lessons in an article.

Content marketing isn’t about crafting the next biggest set piece that aims to impress your audience. It’s about providing value repeatedly and consistently. Filecamp sheds light on content marketing’s biggest problem.

Let’s get a refresher on content marketing tools of promotion! Brad Kuenn has the full article.

Mobile Optimization

Did you know that you can create phenomenal physical content with your mobile device? Dustin W. Stout presents the best mobile apps you can use, both paid and free.

How many times do you expect your mobile app to be downloaded? A hundred? Maybe a few thousand times at the most? First Round Review shows us how Tamara Steffens acquired millions of mobile downloads.

Where do you see yourself with mobile marketing in the year 2015? Andrew Waber makes a few bold predictions for us to ponder.

Conversion Optimization

The holidays will soon be upon us and your audience will react accordingly… with less traffic coming to your site. However, there are ways that you can convert the traffic you DO receive. Will Hoekenga lists 10 landing page ideas.

Easy now, just because we give you a few simple tips doesn’t mean your conversion rate will always be in tip-top shape. Take note of what Oli Gardner does when his conversion rates start to slip.

Here are some terrific examples of content marketing landing pages for the daily blogger, presented by the folks at Conductor.

Reputation Management

Customer loyalty is THE most valuable aspect of your reputation management. Without it, you can kiss your reputation goodbye! Here are eight aspects that are conducive to a strong customer experience by Iva Widjaya.