Each week, we scour the web to uncover valuable articles and blog posts for our readers on the topics of inbound marketing, local optimization, search optimization, social media, and much more.

Welcome to this week’s awesome roundup of articles! We’ve hope you’ve come back from last week’s break pumped up and ready to hit the ground running. Of course, today we’re at the week’s end and winding things down with a few articles of note on the big industry players.

Check them out:


Enjoy the rest of our list! You’re definitely going to love these top 25 inbound articles:

Search Optimization

Everyone touts keywords as the ultimate aspect to optimize for when working on SEO. If you don’t have a lot of content, beware of this practice! John Bonini shares the harsh realities of SEO no one tells you.

When it comes to SEO, often times we get so caught up in the quick wins that we lose sight of the possible long-term results. Marcus Sheridan shares five powerful content SEO techniques that dramatically boosted his site traffic.

Over time, quality rises to the top of search engines, whereas thin content falls into obscurity. Jennifer Slegg tells us what we want to know in Google’s new quality rating guide.

There are several ways to optimize the SEO on your website. Nemek gathers the ideas of 31 SEOs on quick wins you can take advantage of.

Social Optimization

Do you want to know how to maximize your leverage with the Vine platform? Joe Turner shares his top 10 tips to create effectively with Vine.

If you’re looking for the next best resource for Pinterest, here are more than 20 for you to check out. Marc Andre has the full list.

There are many brands that still struggle with using social media properly. Ingmar de Lange presents eight ways for brands to use social media more effectively.

You can’t possibly handle your social media activities without the use of robust tools. Avishai Sam Bitton lists 11 of them to help your management.

Local Optimization

Learn how local business listings work in Google with this ultimate guide from Vivek Patel.

Greg Gifford also presents a smart roundup of local SEO activities you can perform to get your business optimized for local.

Yelp is one of the most circulated names in local business marketing circles. Matt H. from Yelp shares an intriguing Nielsen survey that says the Yelp brand is the most trustworthy local review site in a post.

Email Marketing

Why use animated GIFs in your email campaigns? This writer at Goolara makes the case for them in a detailed article.

There is more than one way to grow your email list. Some focus on content, but others focus on their opt-in forms! Galen Mooney posts five amazing opt-in forms tells us why they are effective.

Onboard through your email with care and finesse — in other words, do it gently. Ashli posts very good examples of onboarding right here.

Mobile Optimization

Learn to target both mobile and desktop platforms with your marketing efforts. Ryan Bradley provides the full story in a post.

The mobile landscape continues to get more localized, so be sure to localize your marketing. Learn the details of this and more in this really informative article by Jeff Fagel.

Content Marketing

If the Google Analytics Dashboard seems difficult to comprehend as a content marketer, Greg Smith customizes some new dashboards for you to use. Check them out!

Always learn from the content examples of others. Maya Szydlowski compliments three brands making great strides in storytelling during the World Cup.

Combine your content marketing with SEO with the assorted platforms at your disposal. Imtiaz Ahmed shares a stunning infographic by Visual.ly that nicely illustrates the point.

Sponsored content isn’t perfect. Joe Lazauskas points out the issue of trust regarding sponsored content.

Conversion Optimization

When you run your experiments, make sure you are testing a clear hypothesis. Shana Rusonis shows you how to craft a hypothesis for A/B testing.

Don’t become complacent in your online ecommerce site conversions. Manoor Malik lists five improvements to experiment with.

You might want to get inside the mind of your customers to improve your conversions, as well. Ankit Oberoi exemplifies the basics of moving customers through your conversion funnel.

Don’t implement your test right away after the experiment is over! Do some post-test analysis to verify your results. Read Brian Massey’s post to learn more.

Reputation Management

As a startup, your messaging tends to constantly change. Mark Evans highlights five reasons for this in a blog post.

The list above includes some of the most interesting articles we caught in our streams this week. If you want to share other great inbound marketing news, please let us know below in the comments.

We really hope you’ve enjoyed this week’s posts. We always try to provide some of the best content out there on the web. Keep us posted if there’s anything you want to read more of on the blog!