Each week, we scour the web to uncover valuable articles and blog posts for our readers on the topics of inbound marketing, local optimization, search optimization, social media, and much more.

It looks like big changes in 2014 are happening sooner than we thought! The inbound marketing world always has something new up its sleeve. This week, we see Bing unveil its new Secure Search, a Twitter redesign coming soon to a desktop browser near you, and Google expands into home electronics with the purchase of a new company.

Once you’ve looked over those great news stories, check out the rest of the posts below in our top inbound marketing articles roundup. Enjoy!

Search Optimization

Looking into search engine alternatives to Bing, Google, and Yahoo? DuckDuckGo is a search engine that does not track search queries. Find out how it is fairing today in this article from the Independent.

Search engine optimization has the potential to significantly boost a website’s online visibility. However, there are still webmasters who think the best way to get eyeballs is to manipulate search crawlers in a shady way. Lee Wilson gives us a lesson on search marketing and manipulation.

Reliable backlink checkers that are top-of-the-pack are hard to come by these days. It’s a good thing that we’ve found three that have you covered! James Parsons recommends some backlink auditor tools in an engaging post.

The future of search has us on our heels. It’s scary to see how the Google’s Hummingbird update is a sign of what’s to come for semantic searching. The next step seems to be voice searched, and Dan Shure posts his thoughts on the subject.

Social Optimization

As we all know, social media is a huge traffic driver for websites. While most tend to stay in the realm of Facebook, Twitter, and Pinterest, there are a lot more social networking sites you can take advantage of. Mahesh Mohan shares a hefty list of 30 social sites.

Great change is on the horizon for social media, and the experts are already making predictions. Are you ready for the future of social media? Heidi Cohen compiles 67 predictions from 27 experts in a post.

Do you want to learn a neat Twitter hack? If done correctly, you should be able to create more captivating in-stream Twitter photos. Paul Shapiro shows us the steps to make rollover tweets on Twitter.

What does it mean for content to “go viral?” This article may be a little over the heads of readers who want the answers right now, but Sam Deford breaks down the viral growth equation at a proper pace for a deeper understanding of rapid online sharing.

Local Optimization

Finding better ranking for local SEO requires the knowledge of the most efficient tools. Thankfully, there are a smorgasbord of platforms you can get a hold of to benefit your business. Miriam Ellis jots down a full list of free local SEO tools.

Thousands of hotel listings were hijacked in Google+ Local earlier this week. If nothing else, this article can teach you how to differentiate between and spot both legitimate and illegitimate links. Danny Sullivan tells us the story.

Mobile devices continue to gain ground in the local industry, especially when it comes to directions. Mike Blumenthal elaborates on the results of a survey asking participants which platforms they use to get to their destinations.

Email Marketing

To nearly every business, your subscriber base is one of your most valuable assets. It is a pipeline of users that will have more than a passing interest in your services. To gain a higher impact list, Sean Smith offers advice on email subscribers.

Twitter Tailored Audiences allows marketers to promote their services based on the content Twitter users consume. This ability is now integrated with MailChimp. See how the functionality of MailChimp is improved in this article from Billy Attar.

Increasing your subscribers’ engagement requires a deeper look into your business’s email marketing strategy. Julia Peavy provides us with the top tips to call your email users to action!

Mobile Optimization

The marketing world is expanding rapidly into the mobile device. The question is, how do you start targeting for mobile? Frank Sinton gives his take on providing video content on mobile devices.

Mobile marketing is definitely going to be treading some new territory this year. Marketers in the mobile space are making some pretty large predictions this time around, and Ryan Blake collected them all for your viewing please.

For your mobile app, do everything you can to promote your app to reach the most viewers. However, which channel is better? Paid promotion or organic promotion? Alex Klein settles the conflict in this smart article.

Content Marketing

Content ideas do not just appear out of thin air. For the most part, they are created every single day by regular people. Most people  have the foresight to seek them out and write them down! Wissam Dandan writes the pocket guide to crafting your content ideas.

Are you in a rut with your blogging? Maybe you just need a quick skill upgrade in the blogging department. The exercises that Adithya Shetty teaches in a blog post does wonders for your content marketing.

Stay on the lookout for content marketing ideas every chance you get. A service called HARO provides loads of ideas for you to get your creative juices flowing! Joshua Steimle runs down a step-by-step process to using HARO and creating content ideas.

Content is still king in the inbound marketing world. What trends in the space do you hope to see come to fruition this year? This infographic from Jose Antonio Sanchez paints a detailed picture of what content marketing has in store in 2014.

Conversion Optimization

As we always say, to increase your website conversion rate. The folks over at EyeQuant release the three most surprising insights while tracking the eye movements of 46 subjects across 200 websites.

Conversion rates are determined by a culmination of several important factors, many of which you have significant control over. Make your marketing message clear with the lessons from   Anthony Sills on boosting conversions in 30 minutes or less.

To get a greater ROI, spend more time nurturing your leads so that they are ready to purchase. Sandra of Success Virtually presents her strategy on business lead nurturing.

Reputation Management

As online reputation becomes more mainstream, fake reviews rise to an astronomical level. A recent Harvard study found that 16% of Yelp reviews are illegitimate. Jonathan & Erik Bernstein demonstrate how this affects reputation management.

The recap list above includes some of the most interesting articles that we caught in our streams this week. If you want to share other great inbound marketing news, please let us know below in the comments.

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