Top 25 Inbound Marketing Articles of the Week: Feb 1, 2013
What’s on tap for this week’s roundup? The Zombie Apocalypse, Mitt Romney’s commitment to hard data over opinions, and how to conduct a psychological evaluation of your Facebook friends. Oh, yeah – and a rather creepy pic of some jellyfish. Intrigued? Check it out below.
- SearchEngineWatch takes a look at how search engine optimization has changed in light of Google’s never-ending updates and crackdowns. Brad Miller mocks the continued proclamations that “SEO is dead” with a clear rebuttal explaining that SEO has merely adapted into something he calls Search Marketing Integration. Definitely worth a read for the detailed overview of the changing world of SEO.
- Acumium lists a number of individual posts covering specific SEO best practices, including title tags, meta descriptions, urls and keyword research. Good info here.
- Daniel Sharkov talks SEO for WordPress bloggers with 5 WordPress SEO Tips to Help You Boost Rankings and Traffic. Check it out at Reviewz ‘n’ Tips.
- What’s the most useful social network? According to small biz owners, it’s LinkedIn. Shocked? Check out Cynthia Boris’ analysis of recent research published in the Wall Street Journal over at Marketing Pilgrim.
- Okay, this one is just too good to pass up: You know those Facebook-crazies, the ones who are always having public status-update battles with a seemingly endless group of frenemies? Well, it turns out your instincts could be right. New research shows that a person’s Facebook profile can provide clues on their psychological state, according to Mashable. (Yeah, we know. DUH, right? But funny nonetheless.)
- So you’re probably tired of hearing about Facebook’s Graph Search already. But we really can’t stress the importance of optimizing your brand page for this change. Ogilvie Innovations offers up a step-by-step approach anyone can use to get their brand page Graph Search-ready.
- Pinterest has announced an up-and-coming makeover, according to Webhead Interactive. What’s to come? New and improved navigation and bigger images. And we’re only slightly disturbed by the large jellyfish photo that accompanies this post.
- FourSquare has released an app just for businesses to keep customers posted on deals and happenings, even on the go. Mike Isaac sums it up at All Things D.
- Local optimization ranks high on the list of priorities for many marketers in 2013. The Distributed Marketing Blog evaluates the challenges of shifting to a more local-focused marketing campaign and some possible solutions.
- As local marketing tops the wish lists of many small businesses this year, some are probably wondering how they’ll ever work it into the budget. PME360 offers up some money-saving local search marketing tips for small businesses on a budget.
- Have you ever considered buying an email marketing list just to boost your initial subscriber base? Two words: BAD. IDEA. What Counts discusses some of the more major ramifications of shelling out some cash for a couple thousand completely irrelevant, uninterested readers who will click the “Spam” button quicker than you can say “Bad idea.”
- Does email marketing actually work? It can, if you work it right, according to Ciceron’s Julie Verhulst. Julie talks the standard set-it-and-forget-it mindset and why that approach just doesn’t work anymore.
- Relying on one massive subscriber list encompassing every single person who’s ever handed over their email address? If so, how are you possibly targeting your messages? Answer: You’re not. Take a look at In The Box’s 30 ways to segment and target your email marketing list.
- TopRank reports from SES Chicago with five tips to optimize your mobile marketing campaigns.
- MobiTrax Mobile Tracker rounds up a list of 25 mobile marketing stats that will blow your mind. If you need some convincing that mobile marketing should be a part of your arsenal, this should do the trick.
- Mobile is a powerful tool for inbound marketing. SEOmoz provides a detailed look at the top three inbound marketing strategies for mobile.
- Everyone knows that content and SEO are pretty much joined at the hip these days. But who do you write for: Search engines or users? If you don’t already know the answer, we’re still not going to tell you. But we will point you in the direction of one of the most in-depth, resourceful articles we’ve ever come across on the topic. Webdesign Tuts+ takes a look at optimizing your content for the search engines – and the users. (Know the answer yet?)
- SnapApp lists 13 leading content and interactive marketing gurus. Need a case study in what it looks like to really “get” content marketing? Take a look at the work of any of these individuals or companies. It’s like a resource-within-a-resource. Okay, you got us. It’s a roundup.
- Econsultancy’s A to Z guide for content marketing success is an impressive resource for anyone – experienced or inexperienced – who wants to refine or expand their content marketing campaign. Print it out, sleep with it under your pillow – hey, we’re not judging.
- Market America reveals three keys to conversion optimization and five conversion opportunities offering maximum impact.
- TISIndia names the five top landing page optimization mistakes – as well as a few tips for avoiding or remedying these major no-nos.
- Ever wondered how much effort the presidential candidates put into optimizing their campaigns? Optimizely takes an in-depth look at Romney’s campaign in “This team has data, not opinions: A/B testing at the Romney Campaign.” The mere reference to data outweighing opinions in relation to any politician was, quite frankly, enough to draw us in. Way to create an impossible-to-resist headline, Optimizely!
- Check out Blurbpoint’s online reputation management guide for 2013, complete with an infographic to convince you just how important reputation management is in the online world.
- MD Web Pro provides an easy-to-follow guide to introductory reputation management, ideal for the do-it-yourselfers or those who just haven’t given in to the need for constant reputation management just yet. Google yourself a couple times, and you might change your mind.
- Can we learn anything about online reputation management from zombies? Maybe so. See what Sileo has to say.