Each week, we scour the web to uncover valuable articles and blog posts for our readers on the topics of inbound marketing, local optimization, search optimization, social media, and much more.

We hope everyones enjoying the first week of April! We’re sure you’ve had your fair share of April Fools’ Day pranks from all across the web. The inbound marketing world has plenty of engaging stories for us to peruse, such as Google testing product images within organic listings, Windows announces its new digital assistant, and Twitter constructs real-time music charts.

The inbound marketing industry has never looked better! Here are our top 25 marketing articles of the week:

Search Optimization

The days of using keywords to develop content are long gone. These days, tracking semantic search queries for integration into content yields much better fruit. Roxanne of Serpified demonstrates how to use web search query logs to craft semantic web copy.

It’s easy to get your blog posts lost in the shuffle of content that’s published every day. Do you want to get your post seen on top of the search results. Nina Pineda introduces five tricks to get noticed by Google.

Every so often, your website needs a good, old SEO audit to make sure it stays up-to-date with the current standards for search. What SEO expectations should you have for your site? Wilson Peng shares the only DIY auditing solution you will ever need.

Social Optimization

Running Facebook contests can do wonders to strengthen your SEO. How effective do you want to make your contests? Here are tips from Kim Cooper on how you can make your next Facebook contest a winner.

Social media doesn’t have to be tedious or methodical. You can create intricate social strategies to take your business to the next level! AddShoppers puts together Part 1 of 75 tips on how to sell through social media from 43 experts.

Google Plus may not be the most mainstream marketing tool, but it certainly is the most overlooked. Why? Nate Elliott shares a compelling post on why every marketer should use Google Plus.

Google Plus hasn’t many superficial updates as of late, but a new one just became available: view count. How significant is this new metric? Mark Traphagen shares his views on the new metric.

Local Optimization

Local SEO may not have the simplest instructions on optimizing your local relevance , but there are certainly several ways you can boost your visibility. Passion Digital posts a thorough guide on the subject.

You can’t traverse the local marketing landscape without the aid of online tools. Which sorts of tools should you be making use of? Mark Krenn gives his assessment of tools to use for your local strategy.

When it comes to reviews, local business think they never have enough. Could it be that reviews shouldn’t be the main focus for local businesses? Mike Blumenthal asks a business owner to rethink the perspective on reviews.

Email Marketing

In inbound marketing, a marketing opportunity can be found under the tiniest nook and cranny. One such opportunity lies in the configuration of your emails. Ryan Hoover highlights a chance for businesses to optimize their email receipts.

Email is a constant problem for your customers. They often times receive enormous amounts of email every day. Cut through the noise by learning when to send your emails from Moosa Hemani.

If you want to stand out in the email rush, take steps to stand out! What are your best tactics to bolster your email communications? Jennifer Bourn sends us eight ways to spice up our campaigns.

Mobile Optimization

Building a mobile site for your brand is just step one of your mobile optimization strategy. How do you configure your URLs for maximum effectiveness? Bart De Plesmaeker posts detailed diagrams to pinpoint your mobile URL options.

You’ve got your company’s application made, right? That’s all well and good, but how do you make sure you get a return on investment? Jacquie Pirnie shares her understanding on promoting your app into a healthy income stream.

Mobile apps may seem like trivial experiences to small business owners, but make no mistake, their relevance continues to skyrocket. Is this the beginning of a mobile revolution? Simon Khalaf emphasizes the positive trends in mobile applications, in an article.

Content Marketing

It’s clear that we all couldn’t attend the Social Media Marketing World Conference this. Thankfully, those who could took notes for us to learn from. Scott Tousley and Bryan Vu offer synthesized notes on the most impactful parts of the event.

Content marketing is one of the best free ways to grow your traffic. How much value are you putting into your content? Lisa Sills presents a guide on making your content explode in traffic!

Getting traffic is pretty neat, but what really matters to a business when you practice content marketing? Just know that all the words you write should have a purpose. Hayley Mullen lists specific metrics your business should keep in mind.

How often do you use imagery in your content marketing? You may want to experiment with images, as they have the power to influence readers in a variety of ways. Arnie Kuenn provides examples of visual content on major social networks.

Conversion Optimization

Believe it or not, images are powerful conversion tools. How you use images can greatly impact your conversion rates. Sivan of Conversioner puts up five ways to increase revenue using images.

Using conversion optimization tools certainly sounds favorable in the beginning. All you have to do is find out what you’re doing wrong, right? Khalid Saleh points out nine CRO realities you must come to terms with before you start!

Reputation Management

So, you’re doing everything you can on the active side of reputation management. What else can you do to enhance your passive reputation benefits? Samantha Wanner shows us how to use SEO to multiply the returns on management efforts.

Sometimes people forget that a reputation isn’t immortal. It can be changed pretty quickly if neglected, and you only have one reputation. Danny Goodwin posts 15 ways to avoid reputation roadkill, in a post.

The list above includes some of the most interesting articles we caught in our streams this week. If you want to share other great inbound marketing news, please let us know below in the comments.

UpCity Submit Your Report Card

Andrew Peron
Growth Marketing Manager at | | More Posts

Andrew has serviced SEO clients across a variety of industries including large-scale e-commerce, retail, home services, and more. As Growth Marketing Manager for UpCity, he works every day to improve our Marketplace experience for agencies and business owners alike.