topinboundarticles-sept-30This week’s roundup, includes tips to optimize your AMP pages from an standpoint, create a compelling six second brand story, and make your website more Mobile friendly.

Learn how to choose a font for your Email campaigns, and improve your Facebook marketing strategies. We’ve covered all of this news and, much more, below!


  • Learn how to create Content that can portray your original ideas in a powerful manner by specifically describing your ideas, and eliminating jargons from your prose from Neil Patel’s blog.
  • Bob Carver’s blog outlines ways to inspire the imagination of your customers through simple visual storytelling.
  • Dave Sutton highlights the need to stir emotions in the customer’s minds, and simplify complicated issues to create a compelling six second brand story.
  • Eric Brantner highlights the mistakes that marketers make when they manage their business blogs and offers guidance to set things right.
  • Joshua Nite highlights the different types of blog posts such as List Posts, Tips Posts, and Curated Influencer Posts that help create fresh Content.


  • Amanda Durepos discusses how optimizing high traffic posts, and encouraging engagement on welcome emails, can improve Conversions.
  • Learn how to use cognitive biases to improve online Conversions from Tim Ash’s blog.
  • Claire Vignon Keser highlights the commonly made mistakes that can make A/B test results invalid and offers guidance to execute tests properly.
  • Nikki Newman’s blog offers helpful tips to create CTAs and descriptions that convert.
  • Ari Gillam highlights important elements such as intuitive navigation and social proof that are inherent in high converting landing pages.


  • Carlos Guzman discusses why mistakes happen in Email Marketing and offers guidance to avoid mistakes.
  • Learn how to set-up triggered Emails to enhance your existing Email programs, and create a more personalized experience to customers from Lance Rashford’s blog.
  • Aleksandar Ilic highlights how you can enhance your Email Marketing efforts by making your emails more interactive and personalized.
  • Tori Tsu emphasizes the need to choose a font for your Email campaigns by taking factors such as accessibility, readability, color and cost into account.

Local Optimization:

  • Mary Finlayson highlights how you can improve your Local SEO efforts by setting up a Google Business Profile and encouraging clients to leave reviews.

Mobile Optimization:

  • Learn how to make your website more Mobile friendly by using smaller images, and focusing on pages that mobile users visit frequently from Maxim Emelianov’s blog.

Search Engine Optimization:

  • Mersad Berberovic highlights the need for your SEO strategy to evolve along with Content Marketing, Page Speed and Social Content.
  • Barry Feldman emphasizes the need to improve user experience by winning more clicks, and compelling greater consumption in order to boost your SEO efforts.
  • Learn why your meta titles and meta descriptions must be optimized to improve your Organic CTR, and On-page SEO efforts from Meghan Durett’s blog.
  • Follow the tips from Richard Baxter to optimize your AMP pages from an SEO standpoint.
  • Sean Si highlights the need to strike a balance between the technical and emotional aspects of SEO, and presents ways to create content that can provoke the emotions of people.

Social Optimization:

  • Learn how you can measure the impact of your Social Media Marketing campaigns using daily dashboards, weekly KPI reports and monthly roll-up reports from James Gurd’s blog.
  • Veronica Hunt’s blog highlights how identifying your competition and formulating your Unique Selling Proposition can help build your Social Media identity.
  • Follow the valuable tips from Digisha Patel to improve your Facebook marketing strategies.
  • Dhariana Lozano highlights why businesses fail to gain more followers on Social Media and offers guidance to attract more followers.
Director of Services at UpCity

As Director of Services & Customer Success at UpCity, Jack has led SEO and Social Media campaigns at both the local and national level. He understands the importance of a balanced, data-driven inbound marketing strategy and enjoys witnessing the benefits of this approach for clients. Outside of work, Jack can be found sipping good coffee, riding his bike, or testing out ways to do both at the same time.