This week’s roundup includes tips to optimize your website from a Mobile #SEO standpoint, leverage your Content, and avoid common #Local SEO mistakes.
Learn how to enhance your B2B #Email Marketing efforts, and create an effective Social Media strategy. We’ve covered all of this news and, much more, below!
- Kevin Ho highlights different types of Content such as list posts, product releases and industry news that can consistently drive readership and traffic.
- Heather Bonebrake presents a step-by-step Content creation process that includes strategizing the concept, writing the content and optimizing the content.
- Learn how techniques such as documenting your Content Marketing strategy and developing your promotion plan can improve your Content Marketing strategy from Michael Brenner’s blog.
- Eric Bandholz highlights how your company’s core values, and the questions posed by your shoppers can improve your Content Marketing strategy.
- Brent Barnhart outlines ways to leverage your Content using social networks, guest posts and blog comments.
Email Marketing:
- Follow the tips from Kasey Luck to organize your Email Marketing and achieve a higher ROI.
- Bria Sullivan highlights ideal situations such as anniversaries or National Retail holidays for you to switch up your Email template.
- Learn how to enhance your B2B Email Marketing efforts by avoiding jargons, and including alt-text to your images from Keren Mulia’s blog.
- Will Devlin discusses strategies such as centralizing customer data and involving I.T. in vendor evaluations to boost your Email Marketing efforts.
- Till Boadella outlines techniques such as keeping your Email list small and segmenting your Email list to improve your Email open rates and click through rates.
Local Optimization:
- Virat S Shukla outlines the best practices for Local Competition Analysis and Keyword Research, to improve your Local Search rankings.
- Ashley Mcnairy highlights the importance of Local SEO in the present scenario and lists the factors that can improve your local rankings.
- Learn how Local SEO can improve your conversion rate, build long term networks, and create your brand from Mohit Arora’s blog.
- Miriam Ellis highlights the common Local SEO mistakes that businesses must avoid such as incorrect implementation of call tracking numbers and neglecting consistency.
Mobile Optimization:
- Learn how to optimize your website from a Mobile SEO standpoint, by improving page speed and optimizing for Local Search, from Ravi B’s blog.
- Rudy offers guidance to make your website Mobile friendly for both humans and Search Engines and improve your Mobile performance.
- Muhammad Akbar highlights how responsive web design and dynamic content serving can make Mobile content accessible to your users.
- Annarita Tranfici highlights services such as Applause, Testdroid and TestFairy that can be used to optimize your Mobile apps.
Search Engine Optimization:
- Robyn Benensohn highlights the factors that can improve your rankings in a scenario where SEO is continuously evolving.
- Courtney Tobin highlights SEO keyword strategies such as growing your content and using locally focused long-tail keywords to improve your rankings in 2016.
- Kristy Smith debunks the SEO myths that are still prevalent and offers guidance to improve your SEO strategies.
- Shri Hari highlights techniques such as creating high quality content, using relevant keywords, and internal link building to enhance your On-page SEO efforts.
- Learn how complex themes, and unoptimized apps and plugins can have a negative impact on your website’s page speed and your overall SEO efforts from Chloe Evans’s blog.
Social Optimization:
- Learn how a branded URL shortener can strengthen your Social Media presence from Derric Haynie’s blog.
- Katelyn Rhoades outlines techniques such as choosing your networks wisely and engaging with your customers’ content to create an effective Social Media strategy.
