This week’s roundup includes a series of tips to enhance your approach to email marketing, generate a rise in your conversion rates, and harness the power of local SEO.

In this post, we’ll also explore different methodologies behind effective content marketing campaigns, ways to optimize your website for mobile devices, and strategies for establishing brand authority with social media.

Content Marketing:

  • Eddie Shleyner offers a variety of tips to help you write content that will catch the attention of your visitors and help to convert them into customers.
  • Armando Roggi’s blog presents Content Marketing ideas specifically for St. Patrick’s Day, International Ask a Question Day, and Pi Day to help you attract, engage, and retain customers.
  • Content is extremely important for your online business. John Staples offers Content Marketing tips to help you improve the overall website experience of your customers across all channels.
  • Content Marketing is the foundation of any successful marketing strategy. James Burbank’s blog presents the latest Content Marketing trends to help you improve the performance of your business in 2016.

Conversion Optimization:

  • Jack Dawson offers up a selection of techniques, including Data Driven Testing and A/B Testing, to help you boost your Conversion Optimization efforts.
  • Angus Lynch’s blog presents best practices from Conversion Optimization experts to help you enhance the performance of your website in under four hours.
  • Nikolas Zelinski highlights the benefits of hiring a Conversion Rate Optimization agency to help your business (rather than a full-time CRO team).

Email Marketing:

  • Jon Bonini’s blog explores strategies for personalizing your emails and tailoring their content to your audience.
  • Shreyansh Surana shares a series of valuable Email Marketing tips to help you improve the open and click-through rates of your emails.
  • Charles Gaiennie describes proper email etiquette and offers a series of tips to help you effectively build your email list.

Local SEO:

  • Mike Blumenthal’s blog highlights the importance of rich snippets for reviews and ratings and outlines the best ways to use them to improve your Local Search rankings.

 Mobile Optimization:

  • Emma Watson presents useful techniques to help you increase conversions and enhance user experience on your mobile website.
  • Will Hanke covers the latest updates from Google and how they impact Mobile Search so that you can deliver the best experience for your visitors.

Reputation Management:

  • Liza Saidin’s blog presents the best SEO practices for Reputation Management and highlights how ignoring negative comments can damage your brand.
  • Kurt Tasche’s blog reviews how a good online reputation can help you stay ahead of the competition and accelerate your business’s growth.

Search Engine Optimization:

  • Jason Murphy discusses the importance of Google’s ever-changing algorithm and offers useful SEO tips to help improve your website’s rankings.
  • When it comes to Search Engine Optimization, content is king. Shubhi Gupta talks about how to write informative, SEO-friendly content that not only wows your visitors but also improves your rankings.
  • Ross Hudgens’s blog presents a series of tested-and-proven SEO strategies for growing your organic traffic.
  • Alex Chris highlights the importance of link building and offers tips to help you craft an effective link development strategy.
  • Google recently released an update that removes ads from the right-hand side of the SERPs. Jon Simmons explains how this update can impact your SEO efforts.

Social Media:

  • Jonny Ross offers tips to help you establish brand authority and improve how your videos rank on YouTube.
  • Social Media is an excellent platform for enhancing the status and authority of your brand. Azad Brijesh highlights common social media mistakes that can damage your reputation.
  • Learn how you can use Social Media to promote your content and get more traffic in this article from Chris Makara.
  • Are you finding it difficult to achieve your Social Media goals? If so, then Dominique Jackson has put together the perfect post for you. Learn more about crafting an effective marketing strategy and improving the ROI of your social media efforts.
  • Dan Virgillito predicts the fate of Twitter advertising in 2016 and offers up a few tips for tailoring your strategies accordingly.
Director of Services at UpCity

As Director of Services & Customer Success at UpCity, Jack has led SEO and Social Media campaigns at both the local and national level. He understands the importance of a balanced, data-driven inbound marketing strategy and enjoys witnessing the benefits of this approach for clients. Outside of work, Jack can be found sipping good coffee, riding his bike, or testing out ways to do both at the same time.