This week’s roundup includes tips to help you develop an effective Content Marketing strategy, gain more visibility in Local Search, and drive more traffic to your website from Social Media.

Learn how to build a successful Email Marketing campaign to drive sales and test the responsiveness of your mobile website. We’re covering all of this and much more, below!

Content Marketing:

  • Nancy Kapoor’s blog highlights how long-form content can help drive traffic and boost conversions for your blog or guest posts.
  • Edwin Meyei’s blog highlights how SEO plug-ins and social sharing elements can help you optimize your website and achieve your Content Marketing goals.
  • Dana Clancy blog offers Content Marketing tips to help you develop an effective content strategy that can get more leads for your business.
  • Sujan Patel blog presents ideas to help you optimize your Content Marketing strategy this year using persona marketing.

Conversion Optimization:

  • Alice Jackson’s blog highlights Conversion Optimization tactics such as A/B Testing, Cross Platform Testing and Video Marketing to help you get more conversions and stay ahead of competitors.
  • Tuan Nguyen’s blog highlights the fundamental issues that every online advertiser fails to address and offers useful tips to help you increase conversion rates for online ads.
  • Learn how Google Analytics metrics can help you evaluate the performance of your website, increase Conversion Rate and improve customer experience from Ally Sabrowsky’s blog.

Email Marketing:

  • Email Marketing is a powerful tool to connect with consumers. Alexia Bullard’s blog highlights the expected Email Marketing trends in 2016 to help you improve customer retention and customer engagement.
  • Ernie Smith’s blog highlights the email reading habits of users on different devices along with the latest Email Marketing trends, to help you boost your Email Marketing efforts and effectively engage with your audience.
  • Learn how to build a successful Email Marketing campaign and drive more sales for your online business from Catalin Zorzini’s blog.
  • Learn why Email Marketing is the best marketing strategy for any business in 2016 from Warren Duff’s blog. The blog also offers tips to help you connect with your target audience and achieve business goals.
  • Lindsay Kolowich’s blog highlights important metrics such as Email Bounce Rate, Email Conversion Rate and Email List Growth Rate to measure the effectiveness of your Email Marketing campaigns.

Local SEO:

  • Anastasia Sidko’s blog offers useful tips to help you develop a Local SEO strategy for your small business and compete with large brands.
  • Abhishek’s blog offers valuable Local SEO tips to help you gain more online visibility in the competitive Local Search market.

Search Engine Optimization:

  • Michael Brenner’s blog offers valuable SEO tips to help you generate more leads and increase traffic for your website or blog.
  • Darryl Stevens offers four tips to help you ensure that your site is loading as quickly as possible. Check out the blog to learn more!
  • Garrett Bonistalli’s blog draws your attention to major Google Algorithm Updates such as Panda, Penguin and Hummingbird and highlights how it has impacted the SEO industry.
  • Ada Ivanoff’s blog stresses the importance of backlinks and cites reasons for the failure of your Link Building efforts.
  • Erik Newton’s blog gives an overview of important Google Algorithm Updates that include Panda, Penguin, Hummingbird and Phantom to help you improve your SEO strategy.

Social Media Optimization:

  • Social Media is an important marketing platform for your business. Mike Dane’s blog offers useful tips to help you get referrals and drive more traffic to your website from Social Media.
  • Social Media is an incredible resource for website traffic. Tausif Shaikh’s blog offers tips to help you get more traffic and conversions from Social Media.
  • Alice Jackson’s blog debunks popular myths associated with Social Media campaigns to help you drive more traffic and get more conversions.
  • Learn how Social Media can help you interact with current customers, reach new customers, stay updated with current trends and improve the quality of your customer service in Kathleen Mirabal’s blog.

Mobile Optimization:

  • Rahul Gupta’s blog highlights the importance of responsive web design and offers guidance to help you fix mistakes and test the responsiveness of your website.

 Reputation Management:

  • Managing your reputation online is a daunting task. Jeff Charles’ blog offers Online Reputation Management tips that include responding to criticism and creating quality content to help you protect your business and retain customers.
  • Reputation Management is imperative for any business. Arpit Singh’s blog presents important facts to help you safeguard the online reputation of your business.
Director of Services at UpCity

As Director of Services & Customer Success at UpCity, Jack has led SEO and Social Media campaigns at both the local and national level. He understands the importance of a balanced, data-driven inbound marketing strategy and enjoys witnessing the benefits of this approach for clients. Outside of work, Jack can be found sipping good coffee, riding his bike, or testing out ways to do both at the same time.