This week’s round up includes useful tips to help you create an effective Social Media strategy and make use of Email Analytics to enhance the performance of your campaigns.

Further, you’ll learn how to keep your online business safe from the risks of Search Engine penalization and get more traffic to your website from Twitter Advertising. Read on for the latest news within the digital marketing world!

Search Engine Optimization:

  • Robert Gibb’s blog highlights how implementing a Content Delivery Network (CDN) can improve your page load speed, bounce rate, and security to rank higher in Google search results.
  • Everett Sizemore outlines the most important SEO standards that web developers should adhere to.
  • Felix Tarcomnicu’s blog elucidates why you should concentrate on giving informational content instead of targeting keywords to increase your rank in organic search.
  • Ivan Widjaya’s blog focuses on future SEO trends to help you understand the best ways to increase your website’s rank and promote your business.
  • Zach Atchley’s blog helps you understand how factors such as the design of the website, page interaction data, and mobile friendliness can have an impact on SEO rankings in 2016. Read the blog to learn more!

Social Media:

  • Fabrizio Perrone’s blog highlights important strategies that you can employ to promote your brand on different Social Media platforms to take your business to a new level of success.
  • Shaista RG’s blog draws your attention to the expected Social Media trends in 2016 to help you stay ahead of the pack.
  • Learn how Twitter Advertising can bring you additional traffic, customers, and revenue for your business from Tim Felmingham’s blog.
  • Social Media is a great platform to promote small businesses. Luis Federico Pena’s blog offers tips to help you create an effective social media marketing strategy and reach more of your target market.

Reputation Management:

  • Black hat reputation management techniques can harm your online reputation. Jessica Merritt’s blog offers guidance to help you keep your online business safe from the risks of search engine penalization and legal troubles.
  • Sen Manno’s blog highlights the importance of online reviews for your brand and offers guidance to help you improve your online reputation and gain customer loyalty.
  • Learn how to get more positive reviews for your local business and improve your brand credibility to attract potential customers from Katie Somerfeld’s blog.

Mobile Optimization:

  • Bernadette Coleman’s blog helps you understand how a mobile-friendly website can positively impact your rankings on Google’s search results and widen your audience.

 Content Marketing:

  • Brent Adamson’s blog offers guidance to help you avoid the commonly made Content Marketing mistakes that can harm the performance of your B2B business.
  • Content Marketing is one of the best ways to attract customers. Learn how to write content that clearly communicates useful information to your target audience from Armando Roggio’s blog.
  • Although Content Marketing and PR strategies look similar, they serve different functions. Samantha Gordon’s blog outlines the similarities and differences between Content Marketing and PR, to help you get an accurate understanding of both the channels and use them to your benefit.
  • Ryan Chauvin’s blog highlights the scenario of Content Marketing in 2016 and offers guidance to help you achieve your business goals by making Content Marketing work in conjunction with other marketing channels.
  • Tim Brown’s blog offers useful Content Marketing tips to help you generate more leads and drive more engagement from potential prospects.

Email Marketing:

  • Vladimir Nagin’s blog offers succinct tips to help you make use of email analytics and enhance the performance of your Email Marketing campaigns.
  • Email Marketing has evolved over the years. Asher Angell’s blog offers guidance to help you use the most effective strategies to accelerate your business.
  • Email Marketing can also be inexpensive. Sahana’s blog highlights the importance of Email Marketing and presents facts to help you understand why it has an edge over other platforms.
  • Marco Marini’s blog offers guidance to help you improve the quality of your in-house Email Marketing list and make your strategies more effective.

Local Optimization:

  • Saijo George’s blog highlights the expected Local SEO trends for the year ahead and offers tips to help you enhance your local business with link building, content, and local directory submissions.
  • Quinn Whissen’s blog offers useful tips to help build local citations for your website and make your local business have a more visible organic presence on the web.
  • Donald McKenzie Jr’s blog highlights how Search Engine Marketing can generate more traffic and facilitate more purchases for your local business.
Director of Services at UpCity

As Director of Services & Customer Success at UpCity, Jack has led SEO and Social Media campaigns at both the local and national level. He understands the importance of a balanced, data-driven inbound marketing strategy and enjoys witnessing the benefits of this approach for clients. Outside of work, Jack can be found sipping good coffee, riding his bike, or testing out ways to do both at the same time.