This week’s round up includes On-page SEO tips to improve your website rankings on Search Engines, tips to manage your online reputation during tight schedules, and guidance to create effective Content Marketing strategies.

Learn how to improve the conversion rate of eCommerce product pages and new ways to embed Twitter counts on your web pages. Read on for the latest in the digital marketing world!

Search Engine Optimization:

  • Long tail keywords are important in SEO, when you want to rank a blog or article. Ankit Singla’s blog cites several sources that can help you choose long tail keywords.
  • SEO backlinks help you get more traffic, and increase conversions. Learn how to create high quality backlinks easily from Anil Agarwal’s blog.
  • Jonathan Svilar’ blog presents insights from experts about SEO for 2016. Learn more about the predictions for the year ahead.
  • On-page Optimization is the best way to improve your search rank. Aquif Shaikh’ blog offers useful On-page SEO tips to improve your website ranking on Search Engines.

Social Optimization:

  • Instagram is a platform that has grown tremendously in the recent days. Nathan Chan offers valuable tips to help you build your business and brand using Instagram.
  • Sumit Ghosh’s blog presents case studies to help you grow your business using Facebook Marketing. Read the blog to learn more.
  • Social Media Marketing is challenging. Boris Dzhingarov’s blog offers tips to improve performance using Social Media.
  • Duncan Macrae offers tips to help you create and maintain a positive relationship with your target audience and implement your Social Media strategy successfully.
  • Twitter had stopped showing share counts on third party blogs or websites. Learn new ways to display and embed Twitter counts to your blog or web pages from Lisa’s blog.

Conversion Optimization:

  • Max Freund’s blog highlights the reasons for misinterpretation of Conversion Rate data in Google Analytics. The blog helps you avoid misinterpretation and get the right insights.
  • Herbert Knibiehly’ blog explains how understanding customer behavior and intent can help you improve your Conversion Rate and ROI.
  • Learn how to improve the conversion rate of eCommerce product pages, improve customer engagement and decrease bounce rate from John Komarek’ blog.
  • Do you find it hard to increase conversions? If yes, then David Metter’ blog is a must read for you. The blog offers succinct tips to help you increase conversions.

Content Marketing:

  • Content Marketing is a happening thing today. Armando Roggio’ blog offers Content Marketing ideas to help you attract, engage and retain customers.
  • Dan Shewan’s blog offers Content Marketing tips and strategies to help you improve your content and enhance performance.
  • Want to achieve success using Content Marketing? If yes, David DeMille’ blog is a must read for you. The blog offers guidance to help you create content that can generate conversions.
  • 2016 is expected to be an interesting year for Content Marketing. Barb Mosher Zinck’s blog offers guidance to help you with your Content Marketing strategies and achieve desired results.
  • Learn how to enhance your Content Marketing efforts and visualize things in the right way using standard checklists, templates and guides, from Jodi Harris’ blog.

 Local Optimization:

  • Get Local SEO tips to help you rank your website in the top three results of Local Search and learn about the factors that affect your Local Search rankings, from Azfar Hisham’s blog.
  • Learn how Social Media can work in conjunction with your Local SEO efforts, and help you improve your Local Search rankings, from Asher Angell’s blog.
  • Bobby Holland’s blog helps you get an in-depth understanding of Local SEO, and offers tips to help you rank your website well in Local Search.

Reputation Management:

  • Having a good online reputation is essential for your business. Paula Brewers offers tips to help you manage your online reputation, even during a tight schedule.
  • Curator’s blog highlights the ways successful companies have dealt with aspects that gain negative attention and busts the common myths about Reputation Management.
  • A good online reputation is an asset for small businesses. Chelsei Henderson’ blog offers guidance to help you improve the online reputation of your small business.

Mobile Optimization:

  • Learn about Google’s mobile friendly updates and get answers to commonly asked questions from Steve Tavares’ blog.
Director of Services at UpCity

As Director of Services & Customer Success at UpCity, Jack has led SEO and Social Media campaigns at both the local and national level. He understands the importance of a balanced, data-driven inbound marketing strategy and enjoys witnessing the benefits of this approach for clients. Outside of work, Jack can be found sipping good coffee, riding his bike, or testing out ways to do both at the same time.