This week’s round up includes tips to help promote your business using LinkedIn Groups, improve your Content Marketing strategy, and rank well in Local Search.

You’ll also learn how to design conversion forms that drive more traffic to your website and create effective mobile landing pages. Read on for the latest in the digital marketing world!

Search Engine Optimization:

  • Learn about a new threat advisory from Akamai that highlights a Black Hat SEO campaign that’s leveraging SQL Injection. Steve Ragan outlines approaches to protect your site from this threat.
  • Jennifer Slegg highlights the reasons why SEO professionals today are unable to accurately predict algorithm updates.
  • Arpit Singh’s blog presents useful link building techniques to help you increase SEO traffic and boost the ranking of your website. Read the blog to learn more!
  • Dylan Kissane’s blog draws your attention to the expected SEO trends in 2016 to help you improve your SEO strategies and achieve business goals.

Social Optimization:

  • LinkedIn is a great platform to empower your brand. Jennifer Lonoff Schiff has cited useful tips from experts to help you promote your business and brand using LinkedIn Groups.
  • Do you want to increase Social Media referrals to your website? If yes, then Alex’s blog is a must read for you. The blog highlights headline formulae to help you get more traffic from Social Media.
  • Dan Shewan’s blog presents tried and tested strategies to help you boost your Social Media marketing efforts. Read the blog to learn more!
  • Jessie Towey’s blog highlights the trends in Social Media for 2016 to help you stay prepared and make informed decisions.

Conversion Optimization:

  • Conversion rate is a crucial metric for any small business. Alex Ivanovs’s blog outlines how utilizing marketing widgets and A/B tests can increase the conversion rate of your business.
  • Tony Adam lists the top conversion metrics and stresses the importance for you to finalize and track the metrics that drive conversions to your website.
  • Conversion forms play a vital role in driving conversions to your website. James Richman’s blog offers useful tips to help you design effective conversion forms that increase conversions.

Content Marketing:

  • Supriyo Das’ blog presents useful observations, expected trends and tips to help you augment your Content Marketing efforts in 2016.
  • An effective Content Marketing strategy is extremely important to get desired results. Bob Ruffolo’s blog lists the use of visual content, evergreen content, diversifying the content format and customer focused content as key strategies to create an effective Content Marketing campaign.
  • Do you want to achieve success using Content Marketing? PJ Germain’s blog offers guidance to help you adopt the right approach and achieve amazing results using Content Marketing.
  • Do you find it difficult to generate leads using Content Marketing? If yes, Hammad Akbar’s blog is a must read for you. The blog offers succinct tips to help you improve your Content Marketing strategy and generate leads.
  • Jinger Jarrett cites several sources to predict the increasing importance of Content Marketing in B2B marketing strategies in 2016 and beyond.

Email Marketing:

  • Do you want to boost your Email Marketing efforts? If yes, Tim Watson’s blog is a must read for you!
  • Parry Malm lists a few predicted Email Marketing trends that may not happen in 2016, and argues that it is more important to experiment than to blindly follow predictions from others.
  • An effective Email Marketing campaign is a must for any business. Endri Hasanaj’s blog offers tips to help you start your Email Marketing campaign.

Local Optimization:

  • Google My Business is a must for any local business today. Scott Carvin’s blog offers guidance on how to navigate GMB for your business.
  • It is imperative for small businesses to rank well in Local Search. Graham’s blog presents useful strategies to help you rank your website well in Local Search.
  • Hannah Caddell’s blog helps you get an understanding of Local SEO and highlights the importance of Local SEO for your business.

Mobile Optimization:

  • Geoff Phillips’s blog offers tips to help you optimize your email campaigns from a mobile standpoint. Read the blog to learn more!
  • Daryl’s blog highlights the factors that can impact the performance of your website, even when it is optimized for mobile devices.
  • User experience on mobile landing pages is an important factor for success. Learn how to create high quality mobile landing pages and make them effective from Netta Gal-Oz’s blog.
Director of Services at UpCity

As Director of Services & Customer Success at UpCity, Jack has led SEO and Social Media campaigns at both the local and national level. He understands the importance of a balanced, data-driven inbound marketing strategy and enjoys witnessing the benefits of this approach for clients. Outside of work, Jack can be found sipping good coffee, riding his bike, or testing out ways to do both at the same time.