This week’s round up includes tips to help you optimize images for search engines, enhance your online reputation management efforts, and avoid Local SEO mistakes. We also feature blogs around effectively using content marketing to drive traffic to your website and optimizing your e-mail marketing strategy. Check out all of this, and more, below!

Search Engine Optimization:

  • Weak SEO tactics can hamper your SEO efforts, even if you have a good website with quality content. Nigel J. Rodgers’ blog highlights the mistakes that you must avoid to improve your ranking and increase website traffic.
  • James Sun’s blog highlights the SEO ranking factors (other than link building) to help you improve organic rankings.
  • Felix Tarcomnicu’s blog presents insights into Google’s most recent algorithm updates.
  • Image optimization is a challenging aspect of SEO, as search engines cannot actually see images. Marvin Russell’s blog offers useful tips to help you optimize your images.
  • Dan Petrovic’s blog talks about one of Google’s updates that is expected soon. Read the blog to learn more!

Social Optimization:

  • Social media engagement is a way to quantify the online success of your business as a brand. Gracielle’s blog offers tips to help you get more engagement on your social networks.
  • A well-crafted strategy is the key to success on social media. Paul Chaney’s blog offers tips to help you create a social media strategy taking the customer interests into account.
  • Kristine Wirth’s blog highlights the social media trends expected in the year ahead, helping you enhance your Social Media efforts to promote your business.
  • Heidi Cohen’s blog highlights how Social Media would evolve in 2016 and presents key takeaways to help you build your brand and increase ROI.

Email Marketing:

  • Do you want to generate revenue using e-mail marketing? If so, then Mike Sindelar’s blog is a must read!
  • Krystle Vermes blog highlights how the Click to Open (CTO) rates are increasing for emails on mobile devices, and offers valuable insights about this trend.
  • Learn the real time personalization techniques to keep your email subscribers engaged and enhance your e-mail marketing efforts from Steve True’s blog.

Conversion Optimization:

  • Taylor Moore’s blog busts many prevailing myths about conversion rate optimization and helps you recognize the factors that prevent website visitors from becoming customers.
  • Do you want to increase conversions? If so, Kyle Bento’s blog is a must read. This post highlights the techniques to help you increase conversions without a website redesign.
  • Depesh Mandalia’s blog helps you understand reasons why potential customers do not convert. The blog offers guidance to improve your conversion rate using surveys and structured testing.
  • A high website conversion rate is a coveted thing in today’s digital world. Get succinct tips to improve the conversion rate of your website from Phil Frost’s blog.
  • Landing page are gateways for conversions and a high ROI. Learn how to effectively increase the conversion rate of landing pages from Will Williamson’s blog.

Content Marketing:

  • Learn how to effectively use content marketing to drive traffic to your website, build your brand, and create residual income online from Freddy Gandarilla’s post.
  • Daniel Vaczi offers content marketing tips to help your business emerge as a well-known thought leader in your industry.
  • Do you want to boost your content marketing efforts in 2016? If so, Gaurav Kumar’s blog is a must read for you! This post presents upcoming trends in the industry that can help you deliver the best results possible.
  • Shaun Anderson’s blog highlights how duplicate content can cause problems and offers advice to help you avoid harming your SEO efforts.

Local Optimization:

  • Local SEO is most definitely a popular topic in our industry. Luke Stanley’s blog offers guidance to help you avoid local SEO mistakes in 2016.
  • Google has now changed 7 pack results to 3 pack. Ryan Stewart’s blog offers guidance to help your website appear in Google’s local search results.
  • Edward Morgan’s blog highlights how your business can benefit from using local SEO techniques. Read the blog to learn more!

Reputation Management:

  • A good online reputation is extremely important for your business. Kurt Tasche offers advice to help you boost your online reputation management efforts!
Director of Services at UpCity

As Director of Services & Customer Success at UpCity, Jack has led SEO and Social Media campaigns at both the local and national level. He understands the importance of a balanced, data-driven inbound marketing strategy and enjoys witnessing the benefits of this approach for clients. Outside of work, Jack can be found sipping good coffee, riding his bike, or testing out ways to do both at the same time.