November 18, 2016

Top 25 Inbound Articles – Week of 11/18/16

Content Marketing:

Learn how to increase brand awareness, drive traffic to your website, and increase sales by improving your Content Marketing strategy from Patrick Cole’s blog.
Alexa Lopresti presents ways to improve your blog posting strategy, in order to generate more leads, and establish your business as a thought leader in your industry.
Andy Betts highlights the importance of building a Content Marketing culture in an organization, and offers guidance to create this culture using a unified process.
Jessica Mehring offers guidance to quantify the amount of Content that should be created to get the best results for your company.
Heather Lloyd-Martin highlights how examining the Content creation process, training writers, and optimizing Content can boost your Content Marketing efforts from an SEO standpoint.

Ted Vrountas offers guidance to create a YouTube landing page and highlights how it can convince visitors to convert on an offer.
Emil Kristensen emphasizes the need to spend more time identifying problems, and perform split testing only after a thorough research to get useful results from CRO tests.
Tim Brown highlights the essential difference between User Experience and Conversion Rate Optimization.

Jordie Van Rijn discusses how using a persuasive message, avoiding misalignment, and reinforcing the main message in images can increase conversions from Emails.
Follow the valuable tips from Liz Willits to increase your Email Click-Through Rates.
Check out 40 Thanksgiving Email subject lines that provide a great opportunity to connect with your customers, and celebrate the season from Tori Tsu’s blog.
Learn how techniques such as avoiding spam filters, and offering exclusive promotions in Emails, can convert subscribers into customers from Hank Hoffmeier’s blog.
Bettina Specht highlights the stumbling blocks that prevent Emojis in Emails from being shown to customers and offers guidance to use Emojis the right way.

Ryan Leclaire highlights the need to make your Mobile version of your site strong, complete, and optimized as your desktop site, as Google has started testing a Mobile first index.
Matt Crowley offers actionable tips to help your organization prepare for Mobile and the future of search.

Matt Janaway highlights the latest Google updates that will affect SEO, and the impact of Mobile-Only Index on SEO in 2017.
Alex Minchin shares instantly achievable tips for small businesses who want to start with SEO.
Gerri Knilans highlights the importance of creating an SEO strategy for your business and offers tips to evaluate your SEO strategy.
Tony Messer highlights the SEO techniques that must be avoided and suggests alternate methods to achieve better results.
Michael Peggs outlines link building strategies such as optimizing your Social Media presence and asking fellow bloggers for links to improve your Off-page SEO.

Learn how to use the “Saved Drafts” feature in Instagram from Ann Smarty’s blog.
Sinan Hatahet highlights how Social Media can drive targeted traffic to your site, improve your site’s SEO, build customer’s trust, and achieve higher conversion rates.
Dhariana Lozano presents the strategies adopted by successful brands on Social Media.
Susanna Gebauer discusses the marketing features available in Facebook, and the specific things that can be done using these features.
Fabrizio Moreira’s draws special attention to Twitter’s video streaming capabilities, and explores how this could be a potential opportunity for Twitter.