weekly_roundup_banner_image_template_nov11This week’s roundup includes tips to write user-oriented Content, boost your Conversions using micro-copy, and get your small business started with SEO.

Learn how to run A/B tests on your Email campaign’s landing page, and create a successful Instagram Marketing strategy. We’ve covered all of this news and, much more, below!

 Content Marketing:

  • Learn how optimizing target keyword phrases and adding a new call-to-action can improve your old blog post from Annie Zelm’s blog.
  • Dan Scalco provides Content Marketing tips to help traditional industries increase their ROI.
  • Sean D’Souza presents Content Marketing techniques to create curiosity, and fascinate your audience.
  • Ben Allen highlights how virtual reality, chatbots and Content curation will impact the future of Content Marketing.
  • Gareth Bull offers guidance to write user-oriented Content in a quick and effective way.

Conversion Optimization:

  • Shivangi’s blog offers guidance to decide whether it is worth investing in an A/B testing tool and highlights why organizations practice A/A testing.
  • Learn how to boost your Conversions using micro-copy from Michal Lasman’s blog.
  • Anna Kulawik highlights the need to provide a positive experience to customers from the very beginning, in order to achieve the highest possible Conversion rate.
  • Alex Birkett’s blog highlights the principles of Conversion Optimization for B2B industries.
  • Neil Patel highlights the blunders that marketers tend to make in A/B testing and offers guidance to avoid them.

Email Marketing:

  • Learn how to run A/B tests on your Email campaign’s landing page from Kayla Lewkowicz on Litmus’ blog.
  • Letitia Petway highlights why it is important for a good Email to have an informative subject line, contact information and a great header.
  • Ben Davis’s blog emphasizes the need to set the right objectives, define clear Content strategies, and identify the right metrics to track for any Email program.
  • Ryan Phelan presents Email ideas that align with your brand strategy for Black Friday.

Local Optimization:

  • Christian Sculthorp highlights how registering on Google “My Business” page, building links to your website, and building citations can boost your website rankings in Local SERPs.

Mobile Optimization:

  • Rachel Jones highlights the importance of Geofencing, a location-based mobile service that helps businesses to target consumers in strategic geographical areas of interest with enticing offers about their business.

Reputation Management:

  • Heather Bonebrake discusses how monitoring the first page of Google’s SERPs and maintaining transparency when dealing with negative reviews can help monitor your Online Reputation.

Search Engine Optimization:

  • Mike Tomita highlights the importance of creating a mobile optimized site and optimizing your visitor’s mobile experience from a mobile SEO perspective.
  • Learn how identifying and providing answers, to common questions for which people seek answers can improve your SEO rankings from Melanie Green’s blog.
  • Follow the tips from Ben Lobel to get your small business started with SEO.

Social Optimization:

  • Learn how Social Sharing can grow your Email list from Olivia Dello Buono’s blog.
  • John Habib offers guidance to help marketers make the most out of Social Coupons for Small Business Saturday.
  • Follow the Social Media tips from Sarah Hecker to boost your LinkedIn Marketing efforts.
  • Erik Emanuelli offers valuable tips to build relationships on Twitter.
  • Jill Phillips presents a 6-step approach to create a successful Instagram Marketing strategy.
Growth Marketing Manager at |

Andrew has serviced SEO clients across a variety of industries including large-scale e-commerce, retail, home services, and more. As Growth Marketing Manager for UpCity, he works every day to improve our Marketplace experience for agencies and business owners alike.