This week’s roundup includes tips to create short form Emails, develop an effective Content Marketing strategy, and set targets at the beginning of a SEO campaign.
Learn how to create landing pages that convert, and leverage Social Media networks to promote content. We’ve covered all of this news and, much more, below!
Content Marketing:
- Learn how to adapt Content creatively and improve original Content formats from Amy Wilson and Andrea Dona’s blog.
- Frank Isca offers guidance to create a Content calendar that aligns with the needs and constraints of SEO.
- David Doughty outlines practical ways to create a vlog at a minimal cost for your B2B business.
- Michele Linn presents ways to find, track and leverage Content essentials to boost your Content Marketing efforts.
- Michael Brenner highlights techniques such as defining your target audience, and promoting your Content to develop an effective Content Marketing strategy.
Conversion Optimization:
- Khalid Saleh’s blog presents the four proven principles of psychology to increase your website Conversion Rate.
- Learn how to create landing pages that convert by presenting your offer and clearly stating the next step that your prospect should take, from Beth Hayden’s blog.
- Zach Bulygo offers guidance to use the Funnel report to find the biggest Conversion drivers on your website.
- Mike Lieberman highlights inbound marketing techniques that can generate leads for your business.
Email Marketing:
- Liz Willits highlights the merits of short form Emails and offers guidance to create short form Emails.
- Jaina Mistry’s blog busts the myths associated to Email development, and offers tips to improve the performance.
- Peter Ansbacher offers useful tips for Universities and Colleges to make the most out of their Email Marketing campaigns.
- Alex Mohr highlights Email A/B tests for feature planning, branding, sales and retention to improve your entire business.
- Sharonpaul discusses how proven techniques such as building a strong Email list, and sending mobile friendly Emails can increase the ROI of your business.
Local Optimization:
- Rahul Alim’s blog highlights the sites that every Local business must focus on, and offers guidance to enter information for each of them.
Mobile Optimization:
- Jacob Maslow presents reasons for you to consider optimizing your website from a Mobile standpoint, in this technologically advanced market.
Search Engine Optimization:
- Sean Si offers guidance to understand why websites have not recovered from Google’s Penguin update.
- Chris Smith’s blog highlights the importance of site speed from an SEO standpoint, and offers tips to improve site speed.
- Robert Allen’s blog highlights how Google’s announcement of a separate mobile index can affect SEO and marketers.
- Follow the tips from Timothy Carter to set targets at the beginning of a SEO campaign.
Social Optimization:
- Follow the tips from Tori Tsu to boost your Holiday Social Media campaigns.
- Michael Lundberg highlights techniques such as linking external content in your Social Media profiles, and strategizing analytics, to generate leads using Social Media.
- Susanna Gebauer presents the important attributes of Pinterest’s smart feed.
- Learn how to leverage Social Media networks to promote content from Mary Cate Duffy’s blog.
- Caitlin Burgess offers valuable tips to make your brand more likeable on Social Media, and stand out from the competition.
