Top 25 Inbound Articles – Week of 11/04/16

This week’s roundup includes tips to create short form Emails, develop an effective Content Marketing strategy, and set targets at the beginning of a SEO campaign.

Learn how to create landing pages that convert, and leverage Social Media networks to promote content. We’ve covered all of this news and, much more, below!

 Content Marketing:

• Learn how to adapt Content creatively and improve original Content formats from Amy Wilson and Andrea Dona’s blog.
• Frank Isca offers guidance to create a Content calendar that aligns with the needs and constraints of SEO.
• David Doughty outlines practical ways to create a vlog at a minimal cost for your B2B business.
• Michele Linn presents ways to find, track and leverage Content essentials to boost your Content Marketing efforts.
• Michael Brenner highlights techniques such as defining your target audience, and promoting your Content to develop an effective Content Marketing strategy.

Conversion Optimization:

• Khalid Saleh’s blog presents the four proven principles of psychology to increase your website Conversion Rate.
• Learn how to create landing pages that convert by presenting your offer and clearly stating the next step that your prospect should take, from Beth Hayden’s blog.
• Zach Bulygo offers guidance to use the Funnel report to find the biggest Conversion drivers on your website.
• Mike Lieberman highlights inbound marketing techniques that can generate leads for your business.

Email Marketing:

• Liz Willits highlights the merits of short form Emails and offers guidance to create short form Emails.
• Jaina Mistry’s blog busts the myths associated to Email development, and offers tips to improve the performance.
• Peter Ansbacher offers useful tips for Universities and Colleges to make the most out of their Email Marketing campaigns.
• Alex Mohr highlights Email A/B tests for feature planning, branding, sales and retention to improve your entire business.
• Sharonpaul discusses how proven techniques such as building a strong Email list, and sending mobile friendly Emails can increase the ROI of your business.

Local Optimization:

• Rahul Alim’s blog highlights the sites that every Local business must focus on, and offers guidance to enter information for each of them.

Mobile Optimization:

• Jacob Maslow presents reasons for you to consider optimizing your website from a Mobile standpoint, in this technologically advanced market.

Search Engine Optimization:

• Sean Si offers guidance to understand why websites have not recovered from Google’s Penguin update.
• Chris Smith’s blog highlights the importance of site speed from an SEO standpoint, and offers tips to improve site speed.
• Robert Allen’s blog highlights how Google’s announcement of a separate mobile index can affect SEO and marketers.
• Follow the tips from Timothy Carter to set targets at the beginning of a SEO campaign.

Social Optimization:

• Follow the tips from Tori Tsu to boost your Holiday Social Media campaigns.
• Michael Lundberg highlights techniques such as linking external content in your Social Media profiles, and strategizing analytics, to generate leads using Social Media.
• Susanna Gebauer presents the important attributes of Pinterest’s smart feed.
• Learn how to leverage Social Media networks to promote content from Mary Cate Duffy’s blog.
• Caitlin Burgess offers valuable tips to make your brand more likeable on Social Media, and stand out from the competition.