tima_oct14_2This week’s roundup includes tips to boost your website Conversion rate, improve the productivity of your blog posts, and test the Mobile readiness of your website.

Learn how to automate your Email Marketing campaigns, and leverage Social Media as a marketing tool for your business. We’ve covered all of this news and, much more, below!

 Content Marketing:

  • Joshua Nite’s blog presents the characteristics of top performing B2B Content Marketers along with practical steps to enhance your business.
  • Sarah Mitchell’s blog presents the merits of Content Marketing and highlights how strategy and quality are the biggest factors for success in this field.
  • Learn how to improve the productivity and results of your blog posts, and take full advantage of what you have written from Erik Emanuelli’s blog.
  • Julie Gauthier highlights how techniques such as amplifying Organic Content and using predictive insights can extend the life of your Content.
  • Amy Cowen discusses the common characteristics of Content that makes it shareable and helps drive engagement.

Conversion Optimization:

  • Mike Madden’s presents whitespace directional cues and line-of-sight directional cues to produce aesthetically pleasing high Converting pages.
  • Learn how to boost the Conversion rate of your website by fine-tuning your microcopy from Khalid Saleh’s blog.
  • Julia Payne highlights the most common B2B lead generation mistakes made by businesses and offers guidance to avoid them.

Email Marketing:

  • Steve Olenski highlights how segmenting your Email list, using text Emails, and testing your timing can automate your Email Marketing campaigns.
  • Liz Willits presents the Email Marketing trends that help create a Halloween Email campaign.
  • Learn what is DMARC, and how it can protect your brand from Email fraud from Bettina Specht’s blog.
  • Tori Tsu offers tips to plan and create your Halloween Email Marketing campaign.
  • Chadwick Cannon discusses how using segmentation tools, and including a clear call-to-action in your Emails can enhance your Email Marketing efforts.

Local Optimization:

  • Eugene Farber’s blog presents Local Link Building strategies to help small businesses rank well in Local Search.

Mobile Optimization:

  • Christine Austin’s blog offers guidance to improve your Mobile Site, and optimize it from a Mobile SEO standpoint.
  • Learn how to test the Mobile readiness of your website from Nicole Van Zanten’s blog.
  • Clement Lim provides great tips on Lead Generation for Small Businesses.

Search Engine Optimization:

  • Simone Watson offers tips to stay updated with the latest SEO trends and strategies, and improve your SEO efforts.
  • Learn how an online event calendar can influence SEO and optimize your search rankings from Krystal Putman-Garcia’s blog.
  • Follow the tips from John Jantsch to boost your search rankings using Social Media.
  • Sue Reynolds highlights the need to avoid the same title tag across multiple pages, and reduce the page load time in order to rank your existing content better.
  • Inessa Bokhan discusses how Google’s Possum and Penguin 4.0 updates may have impacted your website and offers guidance to deal with the impact.

Social Optimization:

  • Learn how to turn Social Proof into sales with genuine and reliable user-generated content from Joanna Alter’s blog.
  • Follow the valuable tips from Andy Bell to leverage Social Media as a marketing tool for your business.
  • Juliette Schmerler offers guidance to help franchisors reach and engage local audiences using Social Media.
  • Annie Pilon highlights how starting a Group Pinterest Board, creating stop-motion videos on Instagram, and cohosting a Twitter chat can creatively market your business.
Director of Services at UpCity

As Director of Services & Customer Success at UpCity, Jack has led SEO and Social Media campaigns at both the local and national level. He understands the importance of a balanced, data-driven inbound marketing strategy and enjoys witnessing the benefits of this approach for clients. Outside of work, Jack can be found sipping good coffee, riding his bike, or testing out ways to do both at the same time.