inbound articles october 7This week’s roundup includes tips to enhance your efforts, make optimal use of Audio Content, and build your Online Reputation.

Learn how to improve your Email Click Through Rate, and build a targeted audience in Social Media. We’ve covered all of this news and, much more, below!


  • Learn how to achieve success in Content Marketing by using a coherent strategy from Assaf Dudai’s blog.
  • Neil Patel’s blog presents actionable Content Marketing strategies to help startups scale up their website traffic with examples.
  • Rick Enrico’s blog presents the merits of User Generated Content and highlights how it can make your brand relevant.
  • Peter Bell offers guidance to quantify the volume of Content that must be produced for the programs your run, and the channels you use.
  • Heidi Cohen highlights the importance of Audio Content in today’s scenario and offers helpful tips to make optimal use of Audio Content.

Conversion Optimization:

  • Mike Lieberman highlights how the absence of right offers and a compelling story, can have a negative impact on your Conversion Optimization efforts.
  • Learn how insights from technical analysis, user surveys, and user testing can enhance your Conversion Rate Optimization (CRO) efforts from Jeremy Gottlieb’s blog.
  • Shanelle Mullin’s blog discusses how creating an action plan, and making an emotional connection with your audience can position you to go viral and improve Conversions.
  • Jon Correll presents advanced strategies such as building trust and improving forms on your website, to optimize leads and drive your online business.


  • Shireen Qudosi’s blog gives ideas to create a series as a part of your holiday Email Marketing campaign.
  • Reid Yoshimoto presents the best practices that can make your Email to work as a thoughtful and well executed campaign.
  • Learn why it is important to focus on marginal gains in Email Marketing, in order to drive growth from John Hayes’s blog.
  • Aaron Orendorff emphasizes the need to have a single CTA in your Emails, in order to improve your Email Click Through Rate.
  • Chad White offers guidance to deal with invalid Email addresses, role-based Email addresses and spam traps that can damage your engagement rates and deliverability rates.

Local Optimization:

  • Michelle Berube’s blog highlights how Google’s Possum algorithm update would impact Local SEO.

Reputation Management:

  • Learn how to build your Online Reputation with small business review websites from Catherine Schutten’s blog.


  • Daniel Threlfall guides Web Designers through selling and servicing SEO clients on UpCity’s own blog!
  • Grant Maddox highlights the specific advantages of HTML Sitemaps and XML Sitemaps from an SEO perspective.
  • Vicki Woschnick’s blog highlights the need for an SEO copywriter to possess the ability to leverage keywords and phrases, and understand the role of meta data in SEO.
  • Follow the On-page SEO tips from Rebecca Lee White to optimize content and rank higher in Search Results.
  • Kien Nguyen presents ways to use keywords in your website, in order to improve the ranking of your page.
  • Learn how Google’s Penguin 4.0 update can impact search rankings from John Arnott’s blog.

Social Optimization:

  • Learn how Facebook, Twitter and Instagram can serve as the right platforms to promote your business from Taha Aziz’s blog.
  • Follow the valuable tips from Susanna Gebauer to build a targeted audience in Social Media.
  • Tom DeVoto’s blog highlights how using action words, and the Paper.Li system can help you get more clicks on Twitter.
  • Robert Katai discusses how brands can use the Instagram Stories feature as part of their content marketing strategy.
Director of Services at UpCity

As Director of Services & Customer Success at UpCity, Jack has led SEO and Social Media campaigns at both the local and national level. He understands the importance of a balanced, data-driven inbound marketing strategy and enjoys witnessing the benefits of this approach for clients. Outside of work, Jack can be found sipping good coffee, riding his bike, or testing out ways to do both at the same time.