Top 25 Inbound Articles – Week of 10/07/16

This week’s roundup includes tips to enhance your #Conversion Optimization efforts, make optimal use of Audio Content, and build your Online Reputation.

Learn how to improve your Email Click Through Rate, and build a targeted audience in Social Media. We’ve covered all of this news and, much more, below!

 #Content Marketing:

• Learn how to achieve success in Content Marketing by using a coherent strategy from Assaf Dudai’s blog.
• Neil Patel’s blog presents actionable Content Marketing strategies to help startups scale up their website traffic with examples.
• Rick Enrico’s blog presents the merits of User Generated Content and highlights how it can make your brand relevant.
• Peter Bell offers guidance to quantify the volume of Content that must be produced for the programs your run, and the channels you use.
• Heidi Cohen highlights the importance of Audio Content in today’s scenario and offers helpful tips to make optimal use of Audio Content.

Conversion Optimization:

• Mike Lieberman highlights how the absence of right offers and a compelling story, can have a negative impact on your Conversion Optimization efforts.
• Learn how insights from technical analysis, user surveys, and user testing can enhance your Conversion Rate Optimization (CRO) efforts from Jeremy Gottlieb’s blog.
• Shanelle Mullin’s blog discusses how creating an action plan, and making an emotional connection with your audience can position you to go viral and improve Conversions.
• Jon Correll presents advanced strategies such as building trust and improving forms on your website, to optimize leads and drive your online business.

#Email Marketing:

• Shireen Qudosi’s blog gives ideas to create a series as a part of your holiday Email Marketing campaign.
• Reid Yoshimoto presents the best practices that can make your Email to work as a thoughtful and well executed campaign.
• Learn why it is important to focus on marginal gains in Email Marketing, in order to drive growth from John Hayes’s blog.
• Aaron Orendorff emphasizes the need to have a single CTA in your Emails, in order to improve your Email Click Through Rate.
• Chad White offers guidance to deal with invalid Email addresses, role-based Email addresses and spam traps that can damage your engagement rates and deliverability rates.

Local Optimization:

• Michelle Berube’s blog highlights how Google’s Possum algorithm update would impact Local SEO.

Reputation Management:

• Learn how to build your Online Reputation with small business review websites from Catherine Schutten’s blog.

#Search Engine Optimization:

• Daniel Threlfall guides Web Designers through selling and servicing SEO clients on UpCity’s own blog!
• Grant Maddox highlights the specific advantages of HTML Sitemaps and XML Sitemaps from an SEO perspective.
• Vicki Woschnick’s blog highlights the need for an SEO copywriter to possess the ability to leverage keywords and phrases, and understand the role of meta data in SEO.
• Follow the On-page SEO tips from Rebecca Lee White to optimize content and rank higher in Search Results.
• Kien Nguyen presents ways to use keywords in your website, in order to improve the ranking of your page.
• Learn how Google’s Penguin 4.0 update can impact search rankings from John Arnott’s blog.

Social Optimization:

• Learn how Facebook, Twitter and Instagram can serve as the right platforms to promote your business from Taha Aziz’s blog.
• Follow the valuable tips from Susanna Gebauer to build a targeted audience in Social Media.
• Tom DeVoto’s blog highlights how using action words, and the Paper.Li system can help you get more clicks on Twitter.
• Robert Katai discusses how brands can use the Instagram Stories feature as part of their content marketing strategy.