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This week’s roundup includes tips to build Email lists using Social Media campaigns, perform keyword research from an SEO standpoint, and secure a top position in Local Search.

Learn how to create Content that truly connects with your audience, and enhance your CRO process using Google Analytics. We’ve covered all of this news and, much more, below!

Content Marketing:

  • Learn how to create Content that truly connects with your audience from Joe Elliott’s blog.
  • Tressa Sloane highlights the present scenario of Content Marketing and discusses how it has been evolving and changing.
  • Ron Smith offers useful Content Marketing tips to help marketers grab the attention of their audiences.
  • Susanna Gebauer highlights how webinars, list posts, infographics, product reviews and guest posts can add value to your business.
  • Jaime Netzer emphasizes the need to make good use of traditionally missed opportunities and measure success to enhance your Content Marketing efforts.

Conversion Optimization:

  • Learn how advanced segmentation can help user personalization and increase Conversions from Sanjana Murali’s blog.
  • Tom DiScipio’s blog offers succinct tips to instill a deeper CRO mindset that paves the way for generating more leads and driving more sales.
  • Omer Tayfur’s blog presents a variety of UX techniques to increase Conversions.
  • Khalid Saleh highlights how Google Analytics can contribute to your CRO process and help increase Conversions.

Email Marketing:

  • Amanda Abella highlights how marketers can grow their Email lists and increase ROI, by hosting webinars and using Facebook ads.
  • Dan Scalco’s blog presents the best practices for optimizing Emails on mobile devices to attract potential customers.
  • Rory Carlyle discusses how techniques such as creating Emails with clean designs and automating Email campaigns can enhance the performance of your Email campaigns.
  • Brian Carroll offers guidance to improve your lead nurturing Emails for better results.

Local Optimization:

  • Follow the tips from Jason Bayless to enhance your Local SEO efforts.
  • Learn how to secure a top position in Local Search from Carl Ashfield’s blog.

Mobile Optimization:

  • Anna Jhonson discusses how techniques such as streamlining the site’s layout and using Mobile redirects, can help marketers optimize websites from a Mobile standpoint.

 Search Engine Optimization:

  • Learn how to the check the quality of backlinks and avoid getting penalized by Search Engines from Eleonora Zolotaryova’s blog.
  • Barak Hajaj presents SEO techniques that can lower marketing costs and improve results from Content Marketing.
  • Jeff Baker’s blog offers guidance to perform keyword research from an SEO standpoint.
  • Nathan Isaacs’s blog draws special attention to SEO experts who can help marketers boost their SEO efforts.

Social Optimization:

  • Ashley Zeckman offers helpful tips to integrate Social Media into your digital marketing strategy.
  • Learn how to create a social media marketing content plan for your business from Warren Knight’s blog.
  • Alek Manov’s blog offers guidance to optimize your presence on Facebook, Twitter, LinkedIn, YouTube, Instagram and Pinterest.
  • Priit Kallas outlines ways to build Email lists using Social Media campaigns.
  • Follow the valuable tips from Louise Myers to fine-tune your Social Media strategy for better results.
Growth Marketing Manager at |

Andrew has serviced SEO clients across a variety of industries including large-scale e-commerce, retail, home services, and more. As Growth Marketing Manager for UpCity, he works every day to improve our Marketplace experience for agencies and business owners alike.