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This week’s roundup includes tips to conduct a Social Media audit, incorporate today’s SEO principles into Content Marketing, and avoid mistakes that can negatively impact your Email Marketing campaigns.

Learn how to turn your visitors into potential customers, and make full use of your website’s content to rank higher in SERPs. We’ve covered all of this news and, much more, below!

Content Marketing:

  • Liis Hainla presents Content Marketing trends that can be integrated into your marketing strategies.
  • Sean Van Guilder’s blog offers guidance to incorporate today’s SEO principles into Content Marketing.
  • Learn how techniques such as planning ahead, providing insights and creating compelling landing pages can enhance your Content Marketing efforts from Joe D’Angelo’s blog.
  • Kerry Creaswood highlights how marketers can take advantage of user generated Content and mobile to make their Content Marketing campaigns successful.
  • Kelley Wrede discusses how strategies such as repurposing Content and answering questions can boost your Content Marketing efforts.

Conversion Optimization:

  • Dawn Barson’s blog outlines the best practices to redesign your website to increase Conversions.
  • Landon Donovan emphasizes the need for marketers to understand what it takes to convert a visitor into a customer and establish credibility, to increase Conversion rate.
  • Learn how Conversion Optimization serves as an effective strategy to turn your visitors into potential customers from Waqar Ul Hassan’s blog.

Email Marketing:

  • Kasey provides valuable tips to create eye-catching Email subject lines that can draw the attention of your customers or subscribers.
  • Learn how to use social intent data in your Email Marketing campaigns from Jingcong Zhao’s blog.
  • Follow the valuable tips from Rohan Ayyar to avoid mistakes that can negatively impact your Email Marketing campaigns.

Local Optimization:

  • Brandon Martinez offers guidance to help marketers name their Google listings from a Local SEO standpoint.

Mobile Optimization:

  • Danish Ansari’s blog outlines the most important factors that can impact website rankings from a Mobile SEO standpoint.
  • Jacob Maslow’s blog highlights the merits of optimizing websites for Mobile devices.
  • Learn how strategies such as optimizing email for Mobile usage and creating mobile-centric customer experiences can enhance your Mobile Marketing efforts from Lindsay Tjepkema’s blog.

 Reputation Management:

  • Amanda’s blog presents the merits of Reputation Management and highlights why it is imperative for any business.

Search Engine Optimization:

  • John Jantsch’s blog draws special attention to link building strategies that can bring positive results for your business.
  • Learn how to make full use of your website’s content to rank higher in SERPs from Bassem Saber’s blog.
  • Sabeer Shaikh discusses how SEO professionals can take their efforts to a new high using cross-channel marketing, promoting mobile optimization and creating meaningful content.
  • Eric Enge’s blog highlights the essential elements of an SEO Audit that can help marketers increase traffic and improve rankings.

Social Optimization:

  • Follow the tips from Caitlin Burgess to fine tune your Social Media strategy and enhance your Social advertising efforts.
  • Learn how to leverage the power of Social Media to increase the revenue of your local business from Adriana Tica’s blog.
  • Ana Gotter’s blog offers guidance to conduct a Social Media audit.
  • Alla Bogdan presents effective ways to evaluate your Social Media Marketing campaigns.
  • Parneet Kaur discusses how techniques such as showing an authentic brand image and adopting a multiple channel approach can help brands increase their advocacy through Social Media.
Growth Marketing Manager at |

Andrew has serviced SEO clients across a variety of industries including large-scale e-commerce, retail, home services, and more. As Growth Marketing Manager for UpCity, he works every day to improve our Marketplace experience for agencies and business owners alike.