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This week’s roundup includes tips to successfully market your blog on Instagram, segment Email subscribers and boost engagement, and optimize your website for Local Search.

Learn how to hire the right Content Marketing agency for your business, and optimize your blogs for Mobile users. We’ve covered all of this news and, much more below!

Content Marketing:

  • Jaykishan Panchal provides actionable tips to create linkable Content for your business.
  • Lavanya Loomba highlights Content personalization tactics to help marketers deliver a personalized experience to customers.
  • Ann Gynn offers guidance for marketers to improve their Content writing skills and gives information on helpful tools.
  • Learn how to evaluate and hire the right Content Marketing agency for your business from Dan Golden’s blog.
  • Jessy Smulski emphasizes the need to integrate both video and text-based content in your Content marketing strategy, in order to nurture your audience.

Conversion Optimization:

  • Diana Lopez highlights how colors can guide visitors, help brands to connect better with the audience and improve the Conversion rate.
  • Steffi Sekar offers guidance to perform a Conversion Rate Optimization test in four simple steps.
  • Learn how to optimize the mobile page speed of your landing pages to increase Conversions from Ted Vrountas’s blog.
  • Greg Mischio discusses how websites with low traffic and low Conversions can benefit from serial testing.
  • Alex Birkett emphasizes the need for marketers to prioritize human intelligence and defend themselves from skeptics as a part of their CRO efforts.

Email Marketing:

  • Kayla Lewkowicz highlights how techniques such as utilizing responsive design to optimize Emails, and using data to understand the audience can boost your Email Marketing efforts.
  • Learn why Email segmentation and Email automation are the essential elements of a successful First-Person Marketing strategy, from Melanie White’s blog.
  • Monica Montesa presents ways to segment Email subscribers and boost engagement.
  • Andrew Martin discusses strategies such as taking advantage of marketing automation tools and using compelling call-to-action phrases, to improve the performance of Email campaigns.

Local Optimization:

  • Jason Bayless highlights the importance of managing your Google reviews, and reviewing your business profile for accuracy and completeness to rank your website in Local Search.
  • Follow the valuable tips from Susan Friesen to optimize your website for Local Search.

Mobile Optimization:

  • Cent M offers helpful tips to optimize your business website and blogs for Mobile users.

Search Engine Optimization:

  • Jason Obenhaus presents the facts that any marketer must be aware of, before starting with SEO.
  • Learn how strategies such as providing a positive user experience, and enhancing the site loading speed can boost your SEO efforts from Walter Moore’s blog.
  • Hannah Evon highlights the need to optimize the page speed, mobile friendliness, and visual appeal of your website to further your SEO efforts.
  • Jim Bader draws special attention to the best practices that still work, such as developing an SEO friendly website and creating interesting content to answer the searcher’s intent.

Social Optimization:

  • Follow the tips from Susanna Gebauer to successfully market your blog on Instagram.
  • Audrey Throne highlights the Social Media mistakes that brands must avoid, and offers guidance to promote brands on Social Media.
  • Learn how to optimize Pinterest content to improve visibility on search engines from Tammy Cannon’s blog.
  • Mike Lieberman presents techniques to leverage Social Media in account-based marketing programs.
Andrew Peron
Growth Marketing Manager at | | More Posts

Andrew has serviced SEO clients across a variety of industries including large-scale e-commerce, retail, home services, and more. As Growth Marketing Manager for UpCity, he works every day to improve our Marketplace experience for agencies and business owners alike.