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This week’s roundup includes tips to create successful ads on Social Media, keep your Email List healthy and productive, and optimize your Local SEO strategy for voice search.

Learn how to optimize videos from an Organic SEO standpoint, and convert your Instagram followers into high quality leads. We’ve covered all of this news and, much more, below!

Content Marketing:

  • Jared Kimball highlights the types of Content that are proven to get more traffic, links and shares.
  • Alice Oh emphasizes the need for marketers to optimize websites for cross-channel capabilities, and create engaging Content, in order to deliver an optimal user experience.
  • Learn how to establish relationships with industry experts who can help you with publishing high quality SEO Content, from Melanie Saxe’s blog.
  • Michael Brenner presents storytelling techniques to motivate your audience to take the next step in your sales funnel, and improve your brand narrative.
  • Clare Tyrrell-Morin offers guidance for marketers to look beyond leads, and study other ways to measure engagement and growth.

Conversion Optimization:

  • Rikke Thomsen offers guidance to Convert your Instagram followers into high quality leads.
  • Learn how to gather split test ideas for your copy using post Conversion questionnaires from Nathaniel’s blog.
  • Jennifer Nieuwkerk offers guidance to optimize your website for bounce rate, organic click-through rate, and landing page Conversion rate.
  • Ivan Kreimer discusses how techniques such as using headlines to prompt people to read and writing a convincing copy, can help marketers design high Converting landing pages.
  • Christopher Jan Benitez highlights how marketers can convert visitors into customers by creating landing pages for their blogs.

Email Marketing:

  • Olivia Dello Buono discusses how Email send times can impact your performance, and offers guidance to optimize your send times.
  • Maggie highlights how marketers can retain customers in Email Marketing, by offering rewards for engagement with pre-built segments.
  • Learn how techniques such as improving the impact of your social media presence, and using compelling messages to prompt customers, can boost your Email Marketing efforts from Miranda Paquet’s blog.
  • Follow the valuable tips from Jeff Cox to keep your Email List healthy and productive.

Local Optimization:

  • Azfar Hisham’s blog provides actionable tips to optimize your Local SEO strategy for voice search.

Search Engine Optimization:

  • John E Lincoln’s blog presents the demerits of buying SEO backlinks and offers guidance to get backlinks the right way.
  • Emma Still highlights the impact of changing SEO meta data on the top-level navigation pages of the website.
  • Jonathan Gebauer’s blog offers guidance on the basics of SEO for bloggers.
  • Drew Whitmill offers helpful tips to choose the right SEO keywords for your business.
  • Learn how to optimize videos from an SEO standpoint from Eric Sachs’s blog.

Social Optimization:

  • Jackie Van Meter offers guidance to use Social Media as a part of your lead generation campaign.
  • Jay Baer highlights the need to draw inspiration from TV shows to create a winning Social Media strategy.
  • Katey Martin presents effective ways to create viral content on Social Media.
  • Follow the tips from Shalini Bisht to create successful ads on Social Media.
  • Learn how to create and implement a smart Social Media marketing plan from Jodi Harris’s blog.
Growth Marketing Manager at |

Andrew has serviced SEO clients across a variety of industries including large-scale e-commerce, retail, home services, and more. As Growth Marketing Manager for UpCity, he works every day to improve our Marketplace experience for agencies and business owners alike.