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This week’s roundup includes tips to increase Conversions for your website, rank well in Mobile searches, and achieve Email Marketing goals.

Learn how to improve your online presence with Social Media, and create an effective Content Marketing Strategy with a clear purpose. We’ve covered all of this news and, much more, below!

Content Marketing:

  • Mike Murray discusses ways to prioritize your Content goals, taking SEO aspects into consideration only when required.
  • Eleonora Zolotaryova presents easy steps to create an effective Content Marketing Strategy with a clear direction and purpose.
  • Brian Clark’s blog emphasizes the need to understand the prospects, and empower them to solve their problems to enhance your Content Marketing efforts.
  • Learn how to avoid the simple mistakes that hamper your guest Blogging efforts from Susanna Gebauer’s blog.
  • Carrie Dagenhard highlights how interactive content and engaging content will be an integral part of Content Marketing in the future.

Conversion Optimization:

  • Morgan Chi highlights the Conversion Rate Optimization techniques such as using heat maps, and creating great CTAs to convert visitors into clients.
  • Stephanie Mialki highlights how Z-Pattern layout directs the viewer’s eye gaze to the CTA and persuades them to click and Convert.
  • Karim Toulba’s blog presents Conversion optimization techniques to increase your website’s traffic and improve conversions.

Email Marketing:

  • Chad White lists the top Email Marketing predictions for 2017 to help marketers understand the emerging trends in the industry.
  • John Rampton highlights Email Marketing techniques to launch products and discusses the best practices to achieve positive results.
  • Learn how behavior analysis and customer engagement can help marketers achieve their Email Marketing goals from Andy Shore’s blog.
  • Steve Cartwright highlights how Email Marketing provides Email reachability and high ROI, making it a must use strategy to grow a business.

Local Optimization:

  • Learn how augmented reality can help with location targeting and boost the Local SEO efforts of small businesses from Mithila Kanagaratnam’s blog.
  • Rubby William provides valuable Local SEO tips to optimize web pages, and attract more Local traffic.

Mobile Optimization

  • Liz Willits’s blog highlights ways to avoid penalties and attract new subscribers through Mobile sign up forms.
  • Learn how to optimize your website from the Mobile standpoint to rank high in Mobile searches from Sahil Srivastava’s blog.

Search Engine Optimization:

  • Steven Mehler highlights the expected SEO trends in 2017 to help marketers enhance their SEO efforts.
  • Brenna Clarine discusses the top-ranking factors and presents effective ways to improve your website’s SEO ranking in Google.
  • Katie Pritchard presents SEO backlink strategies to improve your website’s traffic, rank and reputation.
  • Natalie Athanasiadis outlines ways to resolve some common technical SEO issues that can affect organic visibility.

Social Optimization:

  • Brian McNeil-Smith discusses video contest strategies to engage the audience and drive results on Social Media.
  • Learn how Social Media techniques such as listening to your audience, and creating quality content to engage your followers, can improve your online presence from Judah Swagerty’s blog.
  • Andrew Macarthy highlights the new features of Facebook along with best practices to improve your business’ Facebook marketing strategy.
  • Follow the tips from Ashwini Pai to include GIFs in your Social Media content in a way that makes it more enjoyable.
  • Alex York draws special attention to techniques such as discovering the preferred platform of your customers, and encouraging customer reviews, to sell more products using Social Media.


Growth Marketing Manager at |

Andrew has serviced SEO clients across a variety of industries including large-scale e-commerce, retail, home services, and more. As Growth Marketing Manager for UpCity, he works every day to improve our Marketplace experience for agencies and business owners alike.