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This week’s roundup includes tips to optimize your website for Google Mobile-First Index, boost Email newsletter subscriptions, and convert website visitors into valuable leads.

Learn how to create an active Pinterest presence, and avoid minor SEO mistakes that can have a negative impact on your business. We’ve covered all of this news and, much more, below!

 Content Marketing:

  • Learn how to make your Content popular by leveraging your expertise and network, and ensuring that your Content is trendy, from Neil Patel’s blog.
  • Jessica Mehring emphasizes the need to have a goal, and create Content in formats that can engage your audience in the best possible way as a part of your Content Marketing plan.
  • Stefanie Flaxman offers useful tips to help Content Marketers edit their blogs, and produce positive results.
  • Heidi Cohen discusses how Content Marketing tactics such as creating quality Content, and tracking ROI can help marketers stay ahead in the competition.
  • Alyce Vayle’s blog highlights the importance of a Content strategy and offers guidance to create a Content strategy.

Conversion Optimization:

  • Learn how to set up a modern sales funnel easily to generate leads from Jonathan Gebauer’s blog.
  • Paul Rouke presents the expected trends for Conversion Optimization in the year 2017, to help marketers enhance their Conversion Optimization efforts.
  • Rikke Thomsen offers guidance to convert website visitors into valuable leads.
  • Lisa Marcyes discusses strategies that can help marketers generate leads using Social Media.

Email Marketing:

  • Monica Montesa offers valuable Email content tips to write engaging and effective Emails.
  • Chad White discusses the Email Marketing trends expected in the year 2017, to help marketers streamline their Email Marketing campaigns.
  • Learn how behavioral targeting can help brands personalize their communication with consumers, and improve the effectiveness of Email campaigns from Lisa Mayer’s blog.
  • Meghan Durett presents tried and tested methods to boost Email newsletter subscriptions.

Mobile Optimization:

  • Govind Agarwal highlights the SEO aspects that must be considered from the Mobile standpoint in the year 2017.
  • Learn how to optimize your website for Google Mobile-First Index from Alan McCabe’s blog.

Search Engine Optimization:

  • Sean Si offers guidance to avoid minor SEO mistakes that can have a negative impact on your business.
  • Daniel Butler discusses the SEO challenges that marketers must deal with in the year 2017.
  • Learn how user engagement would impact SEO after Google’s latest Penguin update, Penguin 4.0 from Nick Rojas’s blog.
  • Follow the valuable tips from Karen Taylor to boost your SEO efforts in the year 2017.
  • Kimberly Crossland highlights how strategies such as coming up with a content plan, and telling your customer’s story can help you rank for Organic searches.

Social Optimization:

  • Learn how to create a vibrant and active Pinterest presence from Paul Cook’s blog.
  • Follow the tips from John Nemo to gain the trust of prospective clients and customers using your LinkedIn profile photo.
  • Kyle Harper presents ways to optimize Facebook videos to help marketers promote their brands.
  • Disha Dinesh offers helpful tips to enable link building using Social platforms.
  • Viveka von Rosen offers guidance to navigate the new LinkedIn interface and find what you need.
Growth Marketing Manager at |

Andrew has serviced SEO clients across a variety of industries including large-scale e-commerce, retail, home services, and more. As Growth Marketing Manager for UpCity, he works every day to improve our Marketplace experience for agencies and business owners alike.