This week’s roundup, includes tips to optimize your website for Mobile use, create ultra-targeted Content, and create a unique Local strategy.

Learn how to improve your Email Click Through Rates, and get more Social shares for your content. We’ve covered all of this news and, much more, below!

Content Marketing:

  • Learn how to create Call-To-Action phrases that can improve your goal conversions, by keeping the Call-To-Action short and showing a sense of urgency from Nikki Newman’s blog.
  • Joshua Nite offers tips to avoid the most common Content Marketing mistakes such as creating Content without a strategy, and stuffing SEO keywords many times within the content.
  • Jordan Lore outlines ways to create ultra-targeted Content that can elicit more engagement by focusing on tactics used in the past, and including more influencers.


  • Sharan Suresh highlights the factors that you must consider before investing in a CRO or A/B testing software.
  • Learn how to improve Conversions using gated content, by boosting content relevance, optimizing the landing page design, and determining the right channel from Lara Berendt.
  • Joydeep Bhattacharya discusses the best practices to increase your website Conversion Rate by reducing page load time, reducing the complexity of your site design, and gaining trust.
  • Alexa Hubley emphasizes the need to use suitable images on landing pages, and make them relevant to improve your Conversion rate.


  • Follow the tips from Alan Lam to increase the number of Email subscribers, and grow your business.
  • Madeline Nelson offers guidance to determine the best days of the week, and time periods to improve your Email Click-to-Open rate and Email Conversion Rate.
  • Learn how to improve your Email Click Through Rates by using a numbered list, and choosing the right delivery time from Shireen Qudosi’s blog.
  • Mathews highlights the words and characters to avoid in Emails, to prevent them from getting flagged.
  • Lauren Smith offers guidance to design an Email signature, and discover the opportunities associated with it.

Local Optimization:

  • Nelson Do Nascimento offers tips to create a unique Local SEO strategy by performing keyword research, and writing unique content for each location.
  • Learn how Local SEO can help businesses reach new customers, improve conversion rates and ROI from James Gehring’s blog.

Mobile Optimization:

  • Learn how to optimize your website for Mobile use, by incorporating design features such as easy to use navigation, and easy online checkout from Yasmin El-Saie’s blog.
  • Patrick Kelly highlights the importance of Accelerated Mobile Pages (AMPs), and ways to implement AMPs for your site.

Reputation Management:

  • Sean Si discusses Online Reputation Management (ORM) strategies that include, taking advantage of negative reviews and employing the Reverse SEO technique.

Search Engine Optimization:

  • Tyler Tafelsky highlights how conducting keyword research, and employing On-page SEO best practices can help create meaningful content that contributes to higher search visibility.
  • Mihail Yordanov emphasizes the need to search for the right topic, and use your headline wisely to improve your Search Engine rankings.
  • Varun Sharma debunks the SEO myths related to link building, keyword stuffing, image optimization and video optimization to improve your website rankings.


  • Shelby Nousain outlines the most effective methods such as demographic targeting and remarketing to reach your target audience using Facebook.
  • Learn how to create a national Social Media strategy by setting your goals and creating a Social Media calendar from Alex Carel’s blog.
  • Susanna Gebauer discusses how including share buttons, and publishing great content can get more Social shares for your content.
  • Follow the tips from Teena Thach to attract more subscribers on Twitter with Storytelling.
  • Matthew Lawson highlights the need to scrutinize jokes, and keep away from controversial subjects to avoid mistakes on Social Media.
Director of Services at UpCity

As Director of Services & Customer Success at UpCity, Jack has led SEO and Social Media campaigns at both the local and national level. He understands the importance of a balanced, data-driven inbound marketing strategy and enjoys witnessing the benefits of this approach for clients. Outside of work, Jack can be found sipping good coffee, riding his bike, or testing out ways to do both at the same time.