This week’s roundup, includes tips to improve your Organic SEO rankings on different Search Engines, repurpose your Content, and provide an effective response for negative online reviews.

Learn how to grow an Email list with blogging, and create a Social Media Editorial Calendar. We’ve covered all of this news and, much more, below!


  • Learn how to repurpose your Content to ensure that it delivers the best possible return on investment from John Hayes’s blog.
  • Susanna Gebauer’s blog outlines the best practices to market your Content on channels such as Quora, StumbleUpon, and Reddit.
  • Lena Prickett highlights how using the Skyscraper Technique, and reforging a core Content idea into a new format, can help repurpose existing Content.
  • Brad Kuenn offers guidance to make use of Search Volume tools in order to create great Content.
  • Heather Lloyd-Martin highlights the need for you to focus on what your readers want, and your marketing goals when you create Content for your business.

Conversion Optimization:

  • Nitin Deshdeep highlights how you can integrate Conversion Rate Optimization (CRO) and User Experience (UX) to achieve your business goals.
  • Learn how to improve your Conversion rate by following a proper process that includes research & profiling, A/B testing and multivariate testing from Bhauvik Tripathi’s blog.


  • Learn why it is wrong to judge the success of a subject line using Email Open Rate from Chad White.
  • Martin Zhel offers guidance to create a successful blog, and grow an Email list using blogging.
  • Christelle Macri highlights effective techniques such as making subject lines less generic, and taking occasional calculated risks to improve your Email subject lines.
  • Follow the tips from John Habib to make your Email subject lines short, personable, attention-getting, and meaningful to the reader.
  • Shayla Price outlines Email Marketing techniques such as segmenting lists and sending a feedback email, to retain customers’ interests in your brand and products.

Local Optimization:

  • Ronald Dod offers guidance to target Local SEO for multiple locations using your Google My Business account and Social Media.

Mobile Optimization:

  • Learn how to use targeted messaging, and Call-to-action phrases to improve Mobile visibility and experience of your brand from Ivan Temelkov’s blog.
  • Charles Crawford emphasizes the importance of having a responsive website and highlights how it helps you save money in the long term.

Reputation Management:

  • Learn how an apology, an explanation, and an offer to make things right can provide an effective response for negative online reviews from Patricio Robles.


  • Grant Maddox discusses SEO techniques such as optimizing images, enabling compression, and leveraging browser caching to improve the speed of webpages.
  • Follow the On-page SEO tips from Dimitar Dimitrov to improve your website rankings on different Search Engines.
  • Marcia Jordan presents the practical techniques for keyword research, meta descriptions, and SEO page segmentation to make web content more SEO friendly.
  • Jonathan Clark emphasizes the need to have a good website design, and create quality backlinks to your website, to boost your SEO efforts.


  • Nick Rojas offers guidance to create a Social Media Editorial calendar that serves as a day-to-day tactical guideline document.
  • Carly Stec’s blog highlights how creating a profile that reflects your responsibility, and curating links can fine-tune your Social Media Marketing strategy.
  • Alex Sobal discusses how focusing on the timing of your posts, and sharing content that resonates with your audience can enhance your Social Media efforts.
  • Jean Hanson highlights the mistakes that you must avoid on LinkedIn, to create a personal brand that appeals to both employers and clients.
  • Learn how to continue to engage users and build awareness for your brand with Facebook’s new page layout from Caitlin Burgess’s blog.
Director of Services at UpCity

As Director of Services & Customer Success at UpCity, Jack has led SEO and Social Media campaigns at both the local and national level. He understands the importance of a balanced, data-driven inbound marketing strategy and enjoys witnessing the benefits of this approach for clients. Outside of work, Jack can be found sipping good coffee, riding his bike, or testing out ways to do both at the same time.