This week’s roundup, includes tips to help you to perform a Local SEO audit, produce exciting Content and increase ROI of your Email Marketing campaigns.

Learn how to optimize videos from an Organic SEO standpoint, and create high converting Mobile landing pages. We’ve covered all of this news and, much more, below!

 Content Marketing:

  • Ann Gynn outlines how Research and Strategy, and Evaluation and Analytics improves your Content Marketing efforts.
  • Learn how Content Marketing strategies such as social sharing and avoiding lousy Content helps solopreneurs provide great value to their audience from Jeff Charles’s blog.
  • Garenne Bigby offers valuable tips to create exciting Content, by making use of Social Ads, repurposing old content and creating a buyer persona.
  • Lee Odden’s blog presents Content Marketing techniques to help B2B marketers to repurpose Content and achieve maximum value for content investments.
  • Jennifer Bassett busts the common Content Marketing myths about writers and data tools, to help you to make informed decisions and improve performance.

Conversion Optimization:

  • Mike Lieberman presents CRO tactics to improve inbound marketing leads from your web pages.
  • Kseniya Dobrovolsky highlights CRO techniques such as checking your headline and optimizing lead capture form to improve clicks and Conversions for your landing pages.
  • Learn how to use your design theory knowledge to create beautiful landing pages without compromising on Conversion Rates from Khalid Saleh’s blog.
  • Michael Pendreigh’s blog presents insights and actionable takeaways on CRO from experts, to improve your Conversion Rate Optimization strategies.

Email Marketing:

  • Kristen Dunleavy highlights the need for you to plan your holiday Email campaigns now and offers tips to deliver more relevant contextual experiences to subscribers.
  • Follow these 8 tips from Ashley Walsh’s blog to effectively implement an email marketing strategy without busting the budget.
  • Jeffrey Gilson’s blog presents an Email Marketing approach to retain and re-engage past customers and generate the word of mouth promotion that you can’t pay for.
  • Learn how Email Marketing serves as the most powerful tool for customer retention from Callie Hinman’s blog.
  • Michael Pelosi offers tips to create Emails that convert using customer friendly UX design.

Local Optimization:

  • Bernadette Coleman outlines 10 of the most important local SEO audit tips including Title Tags optimization, URL cleanups and Social Media Profile updates to increase your search engine rankings.
  • Ryan Buckley’s blog highlights the importance of authenticity in Local SEO, and how it is crucial for your Local content strategy.

 Mobile Optimization:

  • Sophie Taylor’s blog offers web design tips such as optimizing images and optimizing mobile loading speed to improve website performance on Smartphones.
  • Learn how to create high converting Mobile landing pages by optimizing page load speed and optimizing your CTA from Shane Barker’s blog.

 Reputation Management:

  • Learn how negative reviews are opportunities for your company to engage with dissatisfied customers and handle criticism from Jordan Garner’s blog.

Search Engine Optimization:

  • Julie Chomiak discusses SEO techniques such as incorporating relevant terms, varying content types and improving user experience to rank your website well on Search Engines.
  • Chris Humphrey highlights the excel functions that are useful in taking smart SEO decisions such as checking character limits of metadata and cleaning up a list of URLs.
  • John Coughlin presents easy SEO techniques such as blogging, backlinks and Social Media to improve your rankings.
  • Learn why you must leverage professional SEO services to rank your website well on Search Engines from Abhishek Kumar Srivastava’s blog.
  • Brenna Clarine offers tips to optimize videos from an SEO standpoint, and improve your search rankings across the web.

Social Optimization:

  • Naman Nepal presents Social Media growth hacking tactics such as using hashtags and boosting your Facebook posts to skyrocket your productivity and increase conversions.
Director of Services at UpCity

As Director of Services & Customer Success at UpCity, Jack has led SEO and Social Media campaigns at both the local and national level. He understands the importance of a balanced, data-driven inbound marketing strategy and enjoys witnessing the benefits of this approach for clients. Outside of work, Jack can be found sipping good coffee, riding his bike, or testing out ways to do both at the same time.