This week’s roundup includes tips to help you devise a strong local SEO strategy, boost your website’s conversion rate, and improve your email deliverability and open rates.

We’ll also be covering ways to boost your content marketing efforts with the latest technology, build your personal brand on social media, and much more!

Content Marketing:

  • Guillaume Decugis‘s latest post highlights how technology can help you curate content, audit your content library, and make your content marketing efforts more effective.
  • Learn how tactics like creating an emotional connection with your audience and adapting your message to suit your target market can help you build a loyal following in this post from Ashwini Pai.
  • Join Heidi Cohen as she offers guidance on boosting your content marketing efforts by planning, creating, and using content across your company and measuring ROI.
  • Discover how a content marketing strategy that is a synergy between content creation and marketing tactics can help you generate more leads in this post from Julie Gauthier.
  • Follow Scott Hogrefe as he shares valuable tips that focus on repurposing content and establishing a brand voice in order to map your content to the buyer’s journey.

Conversion Optimization:

  • Steve Peck highlights the lead generation mistakes that you must avoid in contact forms in order to maximize your conversion rate.
  • Eric Siu discusses how brands that only focus on specific elements of the sales funnel end up hurting their overall ROI.
  • Learn more about improving your website’s conversion rate through A/B testing and the construction of a sales funnel in Michael Akinlaby‘s latest post.
  • Larry Kim debunks the most common conversion rate optimization myths and shares tips for improving your landing pages with remarketing and smart testing.
  • Christine Austin reviews different ways for enhancing UX by gaining insights into user behavior and optimizing your design across devices – and how these steps will improve your conversion rate.

Email Marketing:

  • Sandeep Mallya shares tips, like the use of mobile friendly templates and including just one CTA button, to maximize your open and click-through rates.
  • Uncover the best practices for performing email-specific A/B testing for abandoned cart and welcome emails in this post from Marissa Petteruti‘s blog.
  • Lisa Furgison McEwen highlights the success of drip campaigns in email marketing and reviews real-life examples to illustrate how they can help businesses nurture their leads.
  • McKenzie Van suggests content ideas for your welcome email, including the use of a personal letter and the offer of something special, to help develop customer loyalty from the start.
  • Bettina Specht discusses how to optimize your email marketing “send times” for an international audience to improve your open rates.

Local Optimization:

  • Alexandra De Clerck offers tips for improving your local search rankings for your multi-location business, including generating qualitative reviews and managing citations.
  • Jason Bayless shares his advice for creating a strong local SEO strategy by keeping your NAP information consistent and using a mobile-friendly web design.

Search Engine Optimization:

  • Mike Huber highlights the role of traditional SEO techniques and new ranking factors, like page speed and structured data, in improving your position in the SERPs.
  • Juan Camacho shares the worst SEO advice he received during his career – and presents ways to execute SEO strategies the right way to outrank your competitors.
  • Errol Blair provides a series of tips, including finding the right tools for the job and developing an appropriate budget, to improve your organic rankings.
  • Join Jason George as he shares off-page SEO tips, like socializing your page and exchanging links, to help you improve your rankings and generate more traffic.

Social Optimization:

  • Learn how to evaluate performance and leverage your social media channels using Google Analytics reports from Susanna Gebauer‘s latest post.
  • Dominique Jackson offers social media marketing tips to help you build an audience by posting consistently and giving people a reason to follow you.
  • Ramin Faizy shares a series of tips for boosting your SMO efforts, including intensive keyword research and proper placement and integrating social into your website.
  • Richa Singh highlights a range of crucial social media techniques, like engaging constructively and following the right people, to help you build your personal brand.
Director of Services at UpCity

As Director of Services & Customer Success at UpCity, Jack has led SEO and Social Media campaigns at both the local and national level. He understands the importance of a balanced, data-driven inbound marketing strategy and enjoys witnessing the benefits of this approach for clients. Outside of work, Jack can be found sipping good coffee, riding his bike, or testing out ways to do both at the same time.