This week’s roundup includes tips to help you improve the performance of your Email Marketing campaigns, enhance your Local SEO efforts, and overcome common Social Media mistakes.

We’ll also be covering how to keep your Online Reputation intact, strategies for making growth hacking a part of your Content Marketing strategy, and much more!

Content Marketing:

  • Carla Johnson highlights how understanding your business objectives and knowing your audience can help you create a content strategy that effectively aligns with your long-term goals.
  • Discover how to create more engaging content and measure the effectiveness of your content promotion strategy in order to achieve your goals in this post from Michele Linn.
  • Review the ways in which personalization can help you capture more leads in this post from Kresten Bergsoe‘s blog.
  • Join Michele Linn and find out how to make growth hacking a part of your content marketing strategy by hiring a guest blogger and testing multiple headlines.
  • As an added bonus, here are 10 great ways to ensure your blog and content are user-friendly.

Conversion Optimization:

  • Pawan Kumar offers up guidance on creating effective calls-to-action and high-performance landing pages (and explains their impact on your conversion rate).
  • Explore how the use of a mobile website, and a push toward personalized offers, can help you convert your visitors into paying clients in this post from Michael Jenkins.
  • Follow Carie Otto as she highlights how conversion-centric landing pages can help you maximize results from paid search campaigns.

Email Marketing:

  • Josh Donelson‘s latest post shares a variety of email marketing tips with a focus on mobile-friendly email templates and engaging content (and how these will boost your click through rates).
  • Join Dan Linn as he highlights several core components of an effective email marketing strategy, including focused calls-to-action and social sharing buttons.
  • Nicola Faulkner discusses how you can leverage email marketing for retargeting purposes and for recovering abandoned carts.
  • Ivy Shtereva highlights how personalization and an integration between email marketing and social media can help you stay ahead of your competition.
  • Kelley White uncovers how concise messaging and an honest subject line can improve the efficacy of your email marketing campaigns.

Local Optimization:

  • Follow Amanda Stillwagon as she shares how you can grow your local business online via email marketing (and how you can gain exposure with online directories).
  • Jessica Corry highlights the importance of consistent NAP data and the value of explicitly mentioning your city’s name through your website.
  • Bill Hartzer shares a list of trust-building factors and explores their impact on your local SEO efforts.

Reputation Management:

  • Learn how to recover from negative reviews and keep your online reputation intact in this post from Abhishek Srivastav‘s blog.

Search Engine Optimization:

  • D Scot Lofthouse shares a selection of SEO tips, with a focus on improving your local SEO strategy and optimizing your website’s loading speed, to help you boost your mobile marketing efforts.
  • Bernadette Coleman‘s latest post highlights things to avoid when managing your site’s SEO, including buying backlinks and engaging in keyword stuffing.
  • Join Gareth Simpson as he uncovers the key differences between blackhat SEO and whitehat SEO (and discusses the benefits and drawbacks of each).
  • Alexander Kesler presents several ways to create and optimize evergreen content for your website – and its role in SEO.
  • Learn more about how keyword stuffing and sharing low-quality content can weaken your SEO efforts in this post from Philip Cosheril.
  • Hear a fresh perspective on why every business needs an SEO audit.

 Social Optimization:

  • Agr‘s latest post presents several ways to incorporate content marketing into your social media strategy.
  • Jasmine Cabanaw highlights common mistakes, including not optimizing your social media posts and posting infrequently, that you must avoid while trying to grow your online presence.
  • Discover ways to deal with less-than-ideal social media situations, including negative posts and feedback, in this post from William Johnson.
  • Follow Rachel Stinson as she highlights different tactics for boosting your social media marketing efforts, including the development of a strategic framework and identifying your KPIs.
Director of Services at UpCity

As Director of Services & Customer Success at UpCity, Jack has led SEO and Social Media campaigns at both the local and national level. He understands the importance of a balanced, data-driven inbound marketing strategy and enjoys witnessing the benefits of this approach for clients. Outside of work, Jack can be found sipping good coffee, riding his bike, or testing out ways to do both at the same time.