This week’s roundup includes tips to help you interpret your Email Marketing metrics, boost your Local SEO efforts, and generate traffic with Pinterest.

We’ll also be covering ways to protect your Online Reputation, develop a Mobile Optimization strategy, and much more!

 Content Marketing:

  • Derek Buntin‘s blog highlights how using trigger words, keeping paragraphs short, and avoiding superfluous language can help you enhance your content marketing efforts.
  • Martin Jones reviews the most important elements to include in your content marketing strategy, including goal setting, a strong social media presence, and an awareness of new trends.
  • Ben Plomion presents emerging trends such as influence marketing, the visual web, dark social, and live chat to help you create a stronger content marketing strategy.
  • Join Ashley Davis as he highlights how knowing your audience, adding visuals, and maintaining consistency can help you optimize your website’s content.
  • Naomi Binford‘s latest post offers up a selection of valuable content marketing tips with a focus on crafting great stories, appealing to emotion, and engaging with your audience.

Conversion Optimization:

  • Learn how analyzing your traffic, monitoring user behavior, and providing a personalized experience for visitors can help you improve your conversion rate in this post from John Unger.
  • Alex Birkett discusses the challenges associated with, and the current state of, conversion optimization in 2016.
  • Sydney Niles covers how creating impactful ads, including customer reviews, and adding high quality photos to your site can help you improve your conversion rate.

Email Marketing:

  • Take a look at Jerry Low‘s latest post and learn how employing an effective opt-in strategy, improving open rates, using videos, and sending quality content can boost your campaign’s results.
  • Learn how to interpret e-mail marketing metrics, including bounce rates, click-through rates, delivery rates, and spam reports, in this post from Bria Sullivan.
  • Join Sherilyn Colleen as she discusses the relationship between higher conversion rates and email marketing.

Local SEO:

  • Sheri Taber‘s latest post reviews techniques like claiming local listings and optimizing your on-page SEO to boost your local search presence.
  • Krisha Pacis‘s blog offers recommendations for improving your local SEO with locally-focused content, intensive keyword research, and mobile optimization.
  • Follow Jason Bayless as he highlights how NAP inconsistencies can have a negative impact on your local search presence.

Mobile SEO:

  • Learn how to develop a mobile optimization strategy and take steps toward implementing a mobile-friendly website in this post from Adam Stone.
  • Sheila‘s blog reviews the significance of having a website that’s optimized for mobile devices – and the different ways in which it can help your business grow.
  • Join Chris Jasko as he highlights how responsive websites can boost your SEO efforts and improve customer satisfaction rates.

Reputation Management:

  • Tim Bourquin‘s latest post offers actionable tips involving content production, Wikipedia page creation, and infographic development to help boost your online reputation.
  • Follow Mohammad Farooq as he covers the importance of online reputation management – and presents reasons why every small business needs to invest in such efforts.
  • Learn more about how you can boost your online reputation by emphasizing transparency and holding yourself accountable for your errors in this post from Kelvin.

Search Engine Optimization:

  • Take a look at different ways to boost your traffic by building quality backlinks, cleaning up your titles, setting the right permalink structure (and more) in this post from Rohan Bhardwaj.
  • Join Emma Newbury as she highlights how posting content regularly, sharing relevant links, and offering readers an easy way to subscribe to your content can help improve your business’s visibility online.

Social Media Optimization:

  • Sheena Mathieson‘s latest post highlights how Google+ can impact your business.
  • Take a look at recent Twitter trends, and changes to the platform, in this post from Lisa.
  • Join Pauline Cabrera as she shows us different ways to generate traffic with Pinterest.
Director of Services at UpCity

As Director of Services & Customer Success at UpCity, Jack has led SEO and Social Media campaigns at both the local and national level. He understands the importance of a balanced, data-driven inbound marketing strategy and enjoys witnessing the benefits of this approach for clients. Outside of work, Jack can be found sipping good coffee, riding his bike, or testing out ways to do both at the same time.