This week’s roundup includes tips to help you make your Email Marketing campaigns more effective, rank better on Local Search, and increase your site’s traffic with Facebook.

We’ll also be exploring how to improve your website’s Conversion Rate, convince your clients to invest in Mobile Optimization, and much more!

Content Marketing:

  • Mike Liberman‘s blog highlights how content marketing programs based on search strategy, blogging, long-form content, off-site SEO, and social media can help you drive more leads to your website.
  • Learn how to increase your content marketing ROI by better understanding your audience, improving your content, and planning themes in this post from William Sarto.
  • Learn more about optimizing your website’s content for SEO using meta descriptions, keywords, headlines, and title tags from Marie Thomas’ blog.
  • Follow Alex Sizer as she highlights how a better understanding of analytics, social media metrics, and email data can help you enhance your content marketing efforts.

Conversion Optimization:

  • Lesa Cote‘s latest post explores the latest content marketing trends, including mobilization, personalization, and cross-platform testing to help you boost your conversion rate.
  • Join Jacob Baadsgaard as he highlights how tracking conversions like phone calls, form submissions, sign-ups, and sales can make a huge difference!
  • Debunk popular misconceptions about conversion rate optimization that might be holding you back in this post from Richard Scaglione.

Email Marketing:

  • Gabriel Shaoolian‘s blog highlights the best email marketing practices, including the use of a concise layout, an enticing subject line, personalization, and a fast loading speed.
  • Reinaldo Lopez highlights how combining your email marketing campaigns with other online and offline marketing strategies can help you reach a larger target audience.
  • Learn how building a mailing list, crafting tempting subject lines, and testing different formats can make your email marketing campaigns more effective in this post from JJ Lonsdale.
  • Explore the different ways to evaluate the impact of your email marketing campaigns on your business using free worksheets from Dave Charest’s blog.

Local Optimization:

  • Kyle Risley reviews techniques such as conducting keyword research, fine tuning your on-page signals, and claiming business listings in Google and Bing, and their role in local search.
  • Join Isabella Andersen as she discusses the key differences between local SEO and organic SEO – and the unique effect that each has on your business.
  • Follow Chad Faith as he offers up succinct tips surrounding customer service and voice search functionalities – and the role they should play in your local SEO strategy.

Mobile Optimization:

  • Learn how to convince your clients to invest in mobile optimization with these tips from Anne Stefanyk’s blog.
  • Paul Mosenson‘s blog highlights important elements that every mobile site must have, including NAP data, full functionality, and detailed product information.

 Search Engine Optimization:

  • Meta descriptions are important – and they help a customer determine whether to click through to your site. Derek Buntin‘s blog offers up a series of tips surrounding action-oriented meta descriptions.
  • James Rehwald highlights the need to avoid common SEO mistakes, including keyword stuffing, the use of duplicate content, and anchor text abuse.
  • Learn how to deal with Google’s outbound link penalties (and rebuild your reputation in the eyes of Google) in this post from Duane Forrester.
  • Follow Masha Maksimava‘s blog for advice on recovering from penalties and tackling Google’s major algorithm changes (like Penguin, Pigeon, Mobilegeddon, Hummingbird, and RankBrain).
  • Join Sahar Dolev-Blitental as she presents techniques to improve your website’s registration rate.

Social Optimization:

  • Learn how to get more subscribers with the help of Twitter cards in this post from Bob Ruffolo.
  • William Johnson‘s blog offers an array of useful tips to help you boost your website’s traffic with Facebook.
  • Roxana Nasoi‘s latest post discusses the latest social media trends to help you better engage your audience.
  • Explore the different ways in which social media optimization can help you boost your traffic and enhance customer engagement in this post from Divya Gandotra.
Director of Services at UpCity

As Director of Services & Customer Success at UpCity, Jack has led SEO and Social Media campaigns at both the local and national level. He understands the importance of a balanced, data-driven inbound marketing strategy and enjoys witnessing the benefits of this approach for clients. Outside of work, Jack can be found sipping good coffee, riding his bike, or testing out ways to do both at the same time.