This week’s roundup includes tips to help you devise a strong Email Marketing strategy, increase Local Search traffic to your website, and leverage Social Media for your brand.

We’ll also be exploring how to optimize your website’s Conversion Rate, create a Mobile Friendly site, and much more!

Content Marketing:

  • Follow Robert Kramer as he shares guidance on driving organic traffic to your website with a strong content marketing plan.
  • Martin Jones highlights tips to help you leverage the power of blogging for your business and develop a content marketing strategy.
  • Learn how to harness the true potential of your business by generating top-notch content and amplifying the effectiveness of content you already have from Nathan Meunier.

Conversion Optimization:

  • Aaron Orendorff‘s latest post offers advice on improving your website’s loading speed, simplicity, clarity, and trust signals to help your raise your conversion rate.

Email Marketing:

  • Explore the different elements of an effective email marketing strategy, including goal setting and list segmentation, in this post from Sophia Skinbjerg.
  • Steven Turkovich shares his email marketing checklist and reveals several tips to help you clean up your list.
  • Learn how to target local customers who have expressed interest in your products and services through the use of email marketing in this post from Andrea Parker.
  • Banks Wilson‘s latest post highlights how email marketing can serve as a powerful tool to generate business for your firm.

Local Optimization:

  • Adam Jones‘s blog presents a series of tips to help you increase your website’s local traffic, including finding local directories and creating high quality content.
  • Bernadette Coleman‘s latest post emphasizes the value of providing consistent NAP data and encouraging customer reviews to maintain (and improve) rankings and survive in the 3-pack Local Search environment.
  • Join Daniel Lofaso as he highlights the significance of automated location management services, cookie-cutter local SEO services, and boutique SEO firms.
  • In his most recent post, Adam Delezenne presents several ways to promote your business using local directories and local SEO profiles.

Reputation Management:

  • Learn more about how local SEO can impact your businesses’s online reputation in this post from Simon Wadsworth.

 Mobile Optimization:

  • Follow Ashley Ward as she offers mobile marketing tips to help you increase conversions and maximize engagement for your small business.
  • Moosa Hemani‘s blog covers different ideas for optimizing your mobile website for M-commerce.
  • Norman Arvidsson‘s latest post highlights a variety of important aspects of mobile optimization, including responsive design frameworks, optimized images, and short content.

Search Engine Optimization:

  • Explore simple techniques for better SEO results, including writing a press release and installing SEO plugins for your CMS, in this post from Shafan Ul Moiz.
  • Join Kevin O’Brien as he presents easy ways to audit your site and ensure that it’s fully optimized for SEO.
  • This post from Ian Harris helps you evaluate your SEO efforts through an understanding of the evolution of organic search and the impact of mobile optimization.
  • Brittney Sheffield reviews the latest trends in voice search and their importance for your SEO strategy in her latest post.

Social Optimization:

  • Susan Payton‘s blog offers up information on how LinkedIn Pulse, Crowdfire, and Instagram can help boost your brand.
  • Meranda Curtis‘s latest post explores how to gain the attention of your target audience by focusing on quality content and widespread availability.
  • Follow along as Jordan Nunziato offers tips to help you leverage social media for your business and explores considerations like timing and tracking.
  • Servane Salmon highlights anticipated social media trends for 2016 (with a focus on UX advertising and the growth of micro video).
  • Learn how engaging customers, creating customer rewards, and running social media contests can help you improve your sales in this post from Neal Schaffer.
Director of Services at UpCity

As Director of Services & Customer Success at UpCity, Jack has led SEO and Social Media campaigns at both the local and national level. He understands the importance of a balanced, data-driven inbound marketing strategy and enjoys witnessing the benefits of this approach for clients. Outside of work, Jack can be found sipping good coffee, riding his bike, or testing out ways to do both at the same time.