This week’s roundup includes tips to help you increase your ROI with Content Marketing, formulate a strong Email Marketing strategy, and drive more traffic to your website with Instagram.

We’ll also explore how to create a successful Local SEO campaign and improve your website’s Conversion Rate through the use of visitor surveys. We’re covering all this (and more) below!

Content Marketing:

  • Jonathan John presents key content marketing tactics, including social media marketing, newsletters, and interest targeting, to improve your business’s overall performance.
  • Samantha Long reviews the latest content marketing trends and offers up a series of tips to maximize the value derived from your content marketing efforts.
  • Tan’s blog discusses content marketing automation, the importance of identifying your target market, and the value in combining interactive elements with content to help you increase traffic and maximize your ROI.

Conversion Optimization:

  • William Johnson’s post highlights common mistakes that every startup must avoid in order to achieve their lead generation goals.
  • Learn how feedback surveys can hep you improve your website’s conversion rate in this post from JoeCRM.
  • Learn how to optimize your landing pages with A/B Testing, Progressive Profiling, and Message Match to maximize your conversion rate in this post from Alex Star.

Email Marketing:

  • Email Marketing is a powerful medium by which to generate leads. Tahir Akbar’s latest post presents simple (and affordable) ways to help you build a quality list.
  • Stephanie Frasco shares her latest email marketing insights and offers tips to help you improve your open and click-through rates.
  • Pavan Jangid covers the role of personalized emails in the creation of new opportunities for your business — and offers tips to help you formulate a strong email marketing strategy.

Local SEO:

  • Dalton Grant’s blog offers step-by-step guidance on changing your search location and viewing local search results from anywhere in the world.
  • Tamara Weintraub shares several useful tips for making your website more “search engine friendly” and improving your local search rank.
  • Gary’s latest post looks at how customer reviews, website optimization, link building, and citations can enhance your local SEO efforts.
  • Charlie Rose offers guidance on building a successful local SEO campaign by focusing on listing portals, social media, and the quality of your business’s website.

 Reputation Management:

  • This post from Dean Schlenker highlights how online reviews can negatively impact your brand and shares advice for improving your online reputation.
  • Learn more about how monitoring online reviews, keeping an eye on the “buzz” surrounding your brand, and reviewing your response rate fit into a solid reputation management strategy in this post from Sarah Tuck.
  • Anton Koekemoer offers up a selection of tips to help you effectively monitor your online reputation across various digital channels.
  • Learn how admitting mistakes and providing high quality customer service can help you mitigate online reputation damage in this post from Thomas Oppong’s blog.

Search Engine Optimization:

  • Naven Pillai highlights how critical SEO factors, such as loading speed, backlink profiles, and mobile optimization, help you improve your website’s rank.
  • Hanif Sipai’s latest post discusses keyword research and unique content in the context of maximizing your SEO efforts.
  • Jodi Harris reviews SEO fundamentals to help you effectively optimize content on your website and rank well in the top search engines.
  • Learn how to rank well in the SERPs and increase your organic traffic rates in this post from Sarah Burek’s blog.
  • Shahrukh Saeed discusses the impact of each of Google’s most recent algorithm changes, including Panda, Penguin, Hummingbird, Pigeon, and Mobilegeddon.

Social Media:

  • This post from Aaron Houghton shares a number of social media marketing tips, with a focus on “time consciousness” and user engagement, designed to help you boost your campaigns.
  • Ivan Dimitrijevic explores social media trends like employee advocacy and the emergence of social media messaging apps to help you improve the performance of your SM efforts.
  • Learn more about how Instagram can help you build brand awareness, increase visitor engagement, and drive more traffic to your website in this post from Marc Schenker’s blog.
Director of Services at UpCity

As Director of Services & Customer Success at UpCity, Jack has led SEO and Social Media campaigns at both the local and national level. He understands the importance of a balanced, data-driven inbound marketing strategy and enjoys witnessing the benefits of this approach for clients. Outside of work, Jack can be found sipping good coffee, riding his bike, or testing out ways to do both at the same time.