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This week’s roundup includes tips to improve your social media strategy, make your emails look better, and optimize your websites from a mobile standpoint.

Learn how to grow organic backlinks for your website and rank your site higher on local search. We’ve covered all of this news and much more below!

Content Marketing:

  • Dan Stefaniak highlights how techniques such as leveraging your blog and using call-to-action phrases can boost your content marketing efforts.
  • Jacob Warwick emphasizes the need for marketers to focus more on creating content that resonates with their audience and less on creating large quantities of content.
  • Learn how content marketing can have a positive impact on your SEO efforts, generate more traffic, and create a great brand perception from Susanna Gebauer’s blog.
  • Khyati Sehgal presents the key metrics that help evaluate the overall performance of your content marketing program.
  • Ann Smarty discusses ways to re-use your content magnets for strengthening your presence on SERPs.

Conversion Optimization:

  • Dustin Walker presents helpful techniques to make your testimonials more persuasive and get more conversions from your website.
  • Learn how to find new ways to bring in leads, evaluate the results of your marketing efforts, and improve your ROI from Tamara Weintraub’s blog.
  • Mike Lieberman offers guidance to ensure that your site is found in organic search and transform visitors into leads.

Email Marketing:

  • Steve Denner highlights how a well-targeted email marketing strategy can you help your brand gain as much as it can from a loyalty program.
  • Learn how strategies such as choosing the right colors and using subheads or bullet points to divide text can make your emails look better from Liz Willits’s blog.
  • Malinda Wilkinson discusses the reasons for email subscribers to unsubscribe and offers guidance to help marketers retain their subscribers.
  • Julie Fjeldgaard presents the best newsletter practices for marketers to amplify their email list.
  • Follow the valuable tips from John McTigue to improve your email marketing strategy.

Local Optimization:

  • Learn how tactics such as encouraging online reviews and maintaining business listings on local websites can help your website rank well on local search from Jason Bayless’s blog.

Mobile Optimization:

  • David Hawthorne highlights how techniques such as simplifying your website design and planning your website’s layout can help marketers optimize websites from a mobile standpoint.

Search Engine Optimization:

  • Rahul Kuntala’s blog offers useful tips to get incoming links, traffic and shares from other blogs.
  • Learn how to make organic sitelinks show up for your website from Adam Connell’s blog.
  • Nick Stamoulis highlights the importance of content creation, link building, and social media activity from an SEO standpoint.
  • Jeremy Green highlights the significance of user experience from an SEO perspective.
  • Sonia Simone discusses how techniques such as providing a user friendly experience and creating a logical site structure can enhance your SEO efforts.

Social Optimization:

  • Hannah Evon offers guidance to create and plan a social media content sharing strategy.
  • Caitlin Burgess highlights some of the common social media marketing mistakes and offers guidance to help marketers avoid them.
  • Follow the tips from Chris Hinchly to improve your social media strategy.
  • Learn how strategies such as enabling social share plug-ins and focusing on SEO can boost your social media traffic from Disha Dinesh’s blog.
  • Alex York offers succinct tips to add videos to different social networks and create a well-organized video strategy.