Top 25 Digital Marketing Articles – Week of 12/29/17

This week’s roundup, includes tips to perform a content audit for refining your Social Media strategy, manage your Online Reputation in an effective manner, and optimize your landing page forms for more Conversions.
Learn how to generate 1000+ links using SEO strategies, and improve the User Experience of your website. We’ve covered all of this news and, much more, below!
From the UpCity Blog:
- Explore 10 examples of landing pages from the finance industry guaranteed to generate more traffic and leads.
- Paul Scott explains the best strategies for ensuring your website is a valuable business asset.
- Brush up on the top trends in digital marketing for the dental industry.
Content Marketing:
- John Stevens draws special attention to Content Marketing mistakes that must be avoided in the coming year 2018 and offers guidance to enhance your Content Marketing efforts.
- Brandon Stanley lists the features of a successful Content Marketing plan.
- Sahail Ashraf highlights the lessons learnt from Content Marketing in the year 2017.
Conversion Optimization:
- Caroline Forsey discusses the crucial elements of high Converting landing pages.
- Learn how to optimize your landing page forms for better Conversions, from Krishna Shastry’s blog.
- Johann Van Tonder offers guidance to grow your online business with Conversion Rate Optimization.
CRM:
- Ivan Widjaya highlights the important aspects of Customer Relationship Management for beginners.
Email Marketing:
- Follow the valuable tips from Martin Kura to enhance your Email Marketing efforts in the year 2018.
- Abhinandan Ghosh lists the factors that hinder your Email Marketing campaigns from achieving the desired goals or ROI.
- Scott Heimes highlights the importance of using permission based marketing tactics and segmenting lists for personalization, in your Email Marketing campaigns.
- Carolanne Mangles draws special attention to the Email Marketing trends expected in the year 2018.
Local Optimization:
- John Vargo highlights the significance of Local SEO and discusses how it is different from Organic SEO.
Mobile Optimization:
- Matthew Wheeler discusses how Google’s change to Mobile first index will affect organic rankings.
- Mercy Livingstone highlights how Mobile SEO strategies pertaining to voice search, AMPs and featured snippets should be followed in the year 2018.
Reputation Management:
- Jeremy Littlejohn emphasizes the need for responding rationally and devising a communication strategy, to manage your Online Reputation in an effective manner.
Search Engine Optimization:
- Jen Saunders emphasizes the need for performing minor technical SEO tasks and optimizing your content, to boost your SEO efforts.
- John E Lincoln lists the SEO strategies that can help marketers generate 1000+ links.
- Sean Si offers image link building tips to help marketers get an edge over the competition.
Social Optimization:
- Learn how to create an engaging Social Media strategy, from Chans Weber’s blog.
- Dan Baum draws special attention to the expected Social Media trends in the year 2018.
- Andrea Vahl offers helpful tips to plan your Social Media strategy in the coming year 2018.
- Disha Dinesh offers guidance to perform a Content audit for refining your Social Media strategy.
- Jaykishan Panchal provides Social Media tips to improve brand engagement.
UX/UI:
- Chris Richardson offers useful design tips to improve the User Experience of your website.
- Ken Paetzold discusses how brands can create a seamless User Experience for anyone and earn customer loyalty.