This week’s roundup, includes tips to perform a content audit for refining your Social Media strategy, manage your Online Reputation in an effective manner, and optimize your landing page forms for more Conversions.

Learn how to generate 1000+ links using SEO strategies, and improve the User Experience of your website. We’ve covered all of this news and, much more, below!


From the UpCity Blog:

Content Marketing:

  • John Stevens draws special attention to Content Marketing mistakes that must be avoided in the coming year 2018 and offers guidance to enhance your Content Marketing efforts.
  • Brandon Stanley lists the features of a successful Content Marketing plan.
  • Sahail Ashraf highlights the lessons learnt from Content Marketing in the year 2017.

Conversion Optimization:

  • Caroline Forsey discusses the crucial elements of high Converting landing pages.
  • Learn how to optimize your landing page forms for better Conversions, from Krishna Shastry’s blog.
  • Johann Van Tonder offers guidance to grow your online business with Conversion Rate Optimization.


  • Ivan Widjaya highlights the important aspects of Customer Relationship Management for beginners.

Email Marketing:

  • Follow the valuable tips from Martin Kura to enhance your Email Marketing efforts in the year 2018.
  • Abhinandan Ghosh lists the factors that hinder your Email Marketing campaigns from achieving the desired goals or ROI.
  • Scott Heimes highlights the importance of using permission based marketing tactics and segmenting lists for personalization, in your Email Marketing campaigns.
  • Carolanne Mangles draws special attention to the Email Marketing trends expected in the year 2018.

Local Optimization:

  • John Vargo highlights the significance of Local SEO and discusses how it is different from Organic SEO.

Mobile Optimization:

  • Matthew Wheeler discusses how Google’s change to Mobile first index will affect organic rankings.
  • Mercy Livingstone highlights how Mobile SEO strategies pertaining to voice search, AMPs and featured snippets should be followed in the year 2018.

 Reputation Management:

  • Jeremy Littlejohn emphasizes the need for responding rationally and devising a communication strategy, to manage your Online Reputation in an effective manner.

Search Engine Optimization:

  • Jen Saunders emphasizes the need for performing minor technical SEO tasks and optimizing your content, to boost your SEO efforts.
  • John E Lincoln lists the SEO strategies that can help marketers generate 1000+ links.
  • Sean Si offers image link building tips to help marketers get an edge over the competition.

Social Optimization:

  • Learn how to create an engaging Social Media strategy, from Chans Weber’s blog.
  • Dan Baum draws special attention to the expected Social Media trends in the year 2018.
  • Andrea Vahl offers helpful tips to plan your Social Media strategy in the coming year 2018.
  • Disha Dinesh offers guidance to perform a Content audit for refining your Social Media strategy.
  • Jaykishan Panchal provides Social Media tips to improve brand engagement.


  • Chris Richardson offers useful design tips to improve the User Experience of your website.
  • Ken Paetzold discusses how brands can create a seamless User Experience for anyone and earn customer loyalty.