This week’s roundup, includes tips to build your Online Reputation using social media, improve personalization in Emails, and improve your website’s Conversion rate using images.
Learn how to provide visitors a better Mobile experience, and make your Content align with Google’s algorithm. We’ve covered all of this news and, much more, below!
Agency Playbook:
- This week’s Agency Playbook “play” focuses on the how’s, why’s, what’s and when’s for choosing to outsource services.
From the UpCity Blog:
- SEO isn’t an expense, it’s an investment. Jen Saunders of WEBITMD explains how to combine it with inbound marketing automation to see results.
- Email marketing applies to all industries. Here are some strategy tips for law firms.
- Oguz Konar of Local Marketing Stars shares his 7 most effective financial service marketing strategies.
- Be sure you’re up on the latest trends in hospitality marketing.
Content Marketing:
- Jen Saunders offers guidance to make your Content align with Google’s algorithm.
- David Reimherr highlights how strategies such as analyzing competitors and paying attention to SEO rules, can help Content Marketers reach people within their market.
- Jennifer Lobb discusses why it is imperative to utilize Content Marketing for increasing brand awareness in the year 2018.
- Learn how to establish a successful Content Marketing strategy in the year 2018, from Aleksandar Olic’s blog.
- Joe Lazauskas draws special attention to the Content Marketing trends expected in the year 2018.
Conversion Optimization:
- Learn how to improve your website’s Conversion rate using images, from Khristine Agase’s blog.
- Vaibhav S emphasizes the need to showcase your brand message through content and include calls to action, for improving the Conversion rate of your web pages.
CRM:
- Learn how CRM can help marketers to create business development strategies and build relationships with people they do not know, from Ross Keating’s blog.
Email Marketing:
- Alex Brinkman emphasizes the need for keeping subject lines within 50 characters, creating a sense of urgency and testing different subject lines, to enhance your Email Marketing efforts.
- Follow the valuable tips from Daren Low’s blog to create the right Email subject lines that can connect you with your customers.
- Learn how to improve personalization in your Emails, from Amie Perrott’s blog.
- Martin Sumichrast draws special attention to the merits of combining Email Marketing techniques with blogging.
Local Optimization:
- Brad Shorr highlights why a business must have a physical location in the target area, to launch a Local SEO campaign.
Mobile Optimization:
- Hanna Woodburn discusses how tactics such as embracing responsive design and improving page load speed, can help marketers to provide visitors a better Mobile experience.
Reputation Management:
- Learn how to build your Online Reputation using social media, from Sameer Somal’s blog.
Search Engine Optimization:
- Caroline Forsey highlights how backlinks can impact the SEO rankings of your business.
- Sarah Leff outlines the pros and cons of both PPC and SEO, and discusses how they can align rightly with the interests of your business.
- Beth Anne Ball’s blog reinforces the fundamentals of SEO to help marketers rank their websites high in Search Engines.
- Learn how SEO can help marketers to build their brand and improve customer experience, from Laura Pajaro’s blog.
Social Optimization:
- John Locke highlights how strategies such as targeting your content towards personas and making time for off schedule posting, can enhance your Social Media Marketing efforts.
- Richard Sunley’s blog provides real life examples of successful Social Media campaigns to help marketers gain ideas and create an effective Social Media strategy.
- Marianne Hynd discusses how Social Media Analytics can help businesses to gain insight into consumer behavior and make marketing strategies effective.
- Paul Lentz draws special attention to overlooked Social Media tactics that can help marketers to improve the conversion rates of their websites.
UX/UI:
- Follow the helpful tips from Nathan Allsopp to improve the User Experience of your website.
- Prince Pal highlights the common mistakes that must be avoided for creating a great UI design.
